Chinese girls bring goods on TikTok foreign language live broadcast: high threshold, high return, and great pressure

"The post-95 girls speak at an amazing speed when carrying goods live in English" "The working girls hang up white-collar workers in fluent English and sell goods live to British people" If you have recently brushed videos with similar titles on microblogs and Tiao Yin, they may be the same person.
The girl in the video, Yan Guanghua, is a TikTok live broadcast anchor, and currently works in a cross-border e-commerce organization in Longhua District, Shenzhen.
TikTok cargo anchor is a niche career.
TikTok has only opened TikTok Shop in the UK and Indonesia.
For overseas users, shopping in TikTok live studio is still a relatively novel experience.
Despite this, many enterprises in China's cross-border export circle are interested in the potential of TikTok live broadcast e-commerce, and choose to enter the market early to seize the opportunity and start to attract TikTok anchorman - live broadcast with goods.
The anchorman is the core element.
In China, the live broadcast of goods tends to mature, and the head anchor has long been a household name.
In contrast, TikTok live broadcast e-commerce is still in the early stage of development.
The TikTok live broadcast with goods anchor is "covered with a veil", and the public lacks awareness of this.
What background people are doing TikTok live streaming? Why try this new career? Will they keep doing it? With all kinds of questions, the Silicon Star people contacted Yan Guanghua's organization and interviewed another TikTok Indonesian anchor Xia of the organization.
Foreign language is the threshold for Chinese local audience to do live broadcast with goods, education is not their hard standard, but a bonus.
However, carrying goods in TikTok live broadcast room requires a high basic quality of the anchor, and fluent spoken foreign language is the most basic requirement, which virtually raises the educational threshold.
In China, even after passing CET-4 and CET-6, many students are still "dumb foreign languages".
At this time, the Department of Foreign Languages is the most likely place to find people who can speak fluently.
Many TikTok anchors, including Xia Xia and Yan Guanghua, are foreign language majors.
In TikTok, the live broadcast of goods requires a high level of foreign language spoken language.
In summer, I agreed with the statement: "In front of the camera, the anchorman kept talking, introducing the characteristics and advantages of the product.
Different people need to speak different words, so the requirements for the anchorman's language are still high." Although I can't understand a word of Indonesian, my speaking speed is fast.
This is the first experience of Silicon Star people after watching the video of taking goods in summer.
He graduated from Business English in summer, and Indonesian is his second foreign language.
"Because I have Indonesian returned overseas Chinese in my family, Indonesian is relatively easy to learn.
After leaving the society, English is more popular, so I choose to use a second language to find a job.
After graduation, I almost always use small languages to communicate with guests.
Now my second language is much better than English." She explained.
He has been working in the tourism industry since graduation, and is responsible for leading Indonesian tourist groups to visit Shenzhen and other cities in the Pearl River Delta.
In summer, I found that Indonesian tourists especially like shopping when they come to China, because the goods are complete and cheap.
This also foreshadowed his later career change.
Yan Guanghua, the English delivery anchor of Hongquan Weibo, majored in the same major as in summer.
She graduated from a family in Hebei