TikTok is replacing Google as the top search engine in the United States?

When people want to know something, they will search Google, Baidu and other search engines for answers.
Since the rise of short videos, simple graphic search has been unable to satisfy users, and video search brought by short videos has become increasingly popular.
The author of this article takes TikTok and Google as examples to compare and analyze them.
I hope it will be helpful to you.
Google has deeply felt the pressure from TikTok.
Some time ago, Prabhakar Raghavan, senior vice president of Google Search, said in an interview with a reporter: "About 40% of young people will not go to Google Maps or search, they will go to TikTok or Instagram when they are looking for places for lunch." The New York Times recently gave a similar answer after a social survey of young people.
More and more young people are abandoning Google and choosing to search information on TikTok.
However, Google has obviously exaggerated and exaggerated the threat of TikTok.
First of all, we should understand that the Internet is developing towards rich media.
More visual information is needed by netizens.
Therefore, YouTube, a rich media platform, has long been the second most popular search engine on the Internet (in the United States).
The real motivation of Lagawan and Google to hype other search engine threats may be to make the competition in these fields make Google look like it is monopolizing.
01 TikTok is not as powerful as expected.
Some bloggers have tested TikTok's search ability.
The blogger first made a relevant test on "eating".
At the lunch point, he searched the phrase "restaurants near my home" in TikTok, but he didn't get anything useful.
Then the blogger searched the "Restaurant in Delray, Virginia", which is the place where the blogger lives.
After accurate search, TikTok gave the blogger a satisfactory answer.
In the results, there were various food exploration videos, including cafes, barbecues, and main food stores near Delray Beach, as well as different food introductions, must eat food, and pit escape menus in these stores.
The information was comprehensive and more intuitive.
On the other hand, through Google Maps, it is difficult to obtain more valuable information except for basic store information and text comments.
In food search, TikTok has thrown several streets out of Google.
It is said that the use of search engines is a technological activity.
According to an American data, about 70% of Internet users cannot use search engines to search for the information they need, while the remaining 30% of Internet users need to obtain the information they need through multiple channels.
In fact, the real advantage of using TikTok to search lies in the lowering of the search threshold.
Using methods similar to Google's most basic search functions, it can quickly and accurately access other content on the Internet.
In fact, this can be seen from Google's search keywords.
The most popular search words on Google are "Facebook", "TikTok" and "Amazon".
The threshold for searching information on these super platforms is lower than Google's search engine.
But most of the content people search is specific and transactional, such as“