After the byte is split, the pressure comes to the TikTok side

Written by/Editor Xue Yongwei, author of Financial World Weekly/As one of the most active applications in the world, TikTok has become the public enemy of many overseas technology giants.
The aggressive TikTok pressed the accelerator for commercialization in 2021, and its annual advertising revenue has reached nearly $4 billion.
In terms of e-commerce business, TikTok is still going crazy in the UK, Indonesia and other countries.
However, the hidden danger from the international environment and cultural conflict has not been removed, and the establishment of the Diaoyin Group confirms this.
In May, TikTok was also concerned by the market because of the news that the byte beat set up a dithering group.
This news is regarded as the prelude to the listing of dithering separation.
It also means that, as the twin brother of TikTok, if TikTok continues to seek listing in the future, it will not be packaged with TikTok and put it into the pocket of byte beating.
In fact, as an application with the world's largest downloads, TikTok's every move can attract public attention.
Public data shows that in the first quarter of 2022, TikTok will have nearly 1.6 billion monthly active users worldwide, becoming one of the most active applications in the world.
In just four years, TikTok's monthly living population has grown from 0 billion to 1 billion, and together with Apple, Amazon, Google and others, it ranks among the 100 most influential companies in the world selected by American Time magazine.
However, TikTok, which has grown so fast, now faces more challenges.
In March of this year, Meta (formerly Facebook) released its financial report for the first quarter of 2022, which was not very good.
It not only welcomed the slowest revenue growth since its listing, but also the revenue from digital advertising, the main source of revenue, was lower than expected.
Net profit was USD 7.465 billion, down 21% year on year.
The most alarming thing was that in the fourth quarter of last year, the daily active users of the Meta platform were about 1.93 billion, a drop of 500000 compared with the second quarter, which was the first drop in the daily active volume of Meta in history.
As soon as the information came out, Meta's share price fell by 20% and its market value fell by 200 billion dollars.
Fortunately, in the first quarter of 2022, the DAU returned to growth, reaching 1.96 billion, a year-on-year increase of 4%, higher than expected, but the weak growth has been difficult to conceal the downward trend of Meta.
"People have many choices to kill their time.
Applications like TikTok are growing rapidly." In February, Meta CEO Mark Zuckerberg said on the investor conference call.
He knows that Meta will continue to face some pressure in the short term, among which competition and short video trend are one of the factors.
Even BuzzFeed, which has e-commerce business on Meta, said that "the reduction of users' stay time in Meta has affected our e-commerce business".
The growth of TikTok, Meta's largest competitor, in the past five years is really amazing.
Since the first version of the application was launched on Google in May 2017, TikTok has spent six months on the Japanese market