TikTok or YouTube? Which is better for overseas video marketing?

Editor's Guide: Different platforms target different users and have different marketing effects.
This paper compares TikTok and YouTube, and makes a comparative analysis from the four dimensions of video content, target audience, algorithm logic and marketing cost, and makes a choice accordingly.
In 2020, YouTube CarryMinati, which has nearly 18 million fans, uploaded a video called "YouTube VS TikTok: The End".
In the video, he made a comparative analysis of TikTok and YouTube, which caused extensive discussion among netizens.
I believe that many overseas brands have the same doubts.
How to choose the two most mainstream platforms for global video marketing to achieve the best marketing effect when doing online celebrity marketing? In this paper, the professional overseas online celebrity marketing Inpander will make a comparative analysis from the four dimensions of video content, target audience, algorithm logic and marketing cost, and draw the following conclusions: content characteristics → TikTok emphasizes interest, and YouTube exhibition details;
Target audience → TikTok is younger and YouTube is more extensive;
Algorithm logic → TikTok personalization, YouTube has high weight;
Online celebrity quality → TikTok price is lower, YouTube is more senior.
1、 TikTok focuses on fun.
We can see the difference between the two communication content styles from the functions provided by the platform.
By observing the popular content on the two platforms, we can find that, due to the limited duration of video, relaxed, interesting and non-traditional content is more suitable for wide dissemination in TikTok than serious content.
Because TikTok's content is interesting, on the one hand, it is very suitable for enterprises that have creative ideas and want to expand brand awareness in a short time to do online celebrity marketing;
On the other hand, it also leads to serious online celebrity recommendation products, which is difficult to form a coherent and profound memory in the minds of users of the platform.
Therefore, the challenge activities around relevant topics launched on TikTok, or the products that are easy to display (such as clothing, beauty makeup, jewelry, handicrafts, etc.) implanted through high-quality storylines, jokes and other ways can attract a large number of target audiences.
The settings of YouTube long videos can convey more details in the video content, which is suitable for deep content.
Its horizontal screen playing mode can make the audience pay attention to the introduction below the video, which helps the brand to directly promote the purchase after adding product links in the introduction.
So if you want to make products with high customer price or complex functional characteristics (such as electronic products, household products, etc.), you can use YouTube to customize videos, unpack videos, evaluate, insert videos, etc.
to make the products more detailed.
2、 TikTok is young, and YouTube is more widely seen from the age groups of users of both: according to the report "The First Quarter of 2022: APP Data Summary", in the first quarter of this year, the people who use TikTok are the most active