Lose money to engage in copycat, Facebook will fight TikTok again

Editor's Guide: Recently, Facebook officially launched a short video service, Facebook Reels, globally, to further upgrade its competition with TikTok in the field of short video.
This article focuses on the competition between Facebook and TikTok.
Let's have a look! Since Facebook's dominance of social traffic has been overtaken by TikTok, a counter attack has been brewing.
Facebook Reels has been available to American users since last September.
With this function, users can release short videos up to 60 seconds long, and add various sound effects, AR special effects and text effects.
The final products can be shared to Facebook or Instagram platform.
With the strong rise of short video content, Facebook is losing the hearts of young people in recent years, and Reels is expected by Zuckerberg, CEO of Meta, Facebook's parent company.
He once publicly said that short video products such as TikTok are very popular with users.
In order to adapt to changes in users' entertainment needs, Meta focused its long-term development on Reels, hoping to attract more young people.
In order to compete for the settlement and retention of high-quality creators, Meta has invested a large amount of creator incentive funds in its products, such as Facebook and Instagram, in recent years, and further enriched the realization mode of creators.
Can Reels, regarded as a "copycat TikTok", grow rapidly and have the potential to compete with TikTok by virtue of functional plagiarism and financial incentives? 1、 In recent years, short video content has become popular around the world, making TikTok a "social upstart".
Seeing that the market share has been carved up and eroded, Meta, the social hegemon, has to make changes to cope with the impact of TikTok.
In August 2020, Meta released the Reels function on the Instagram platform, encouraging creators to create 15 second short videos on the platform.
Source: Due to the high similarity between Instagram official website and TikTok in all aspects, Forbes and other foreign media commented that Reels is a "clone" of TikTok products.
Forbes pointed out in the report that although the application icons in Instagram Reels are different, they are exactly the same as the TikTok experience.
Not only are most of the songs the same, but some videos are even directly transported, with the TikTok logo in the lower right corner.
The short video function that was hastily "copied" failed to maintain Meta's social hegemony for a long time.
In August 2021, TikTok, which was born only three years and three months ago, completed the anti super download of Facebook, a nearly 18 year old social platform under Meta, and became the app with the highest download volume in the world.
But Meta is not going to throw in the towel.
Only one month later, in September 2021, Meta will expand Reels function to Facebook platform and launch it ahead of the US market.
Recently, Facebook Reels has been promoted