The ultimate guide to cross-border e-commerce TikTok advertising

You're still new to TikTok? If you are not familiar with TikTok advertising, you may feel that this is an overwhelming process.
But this is where this operation guide comes into play.
It aims to help you start your TikTok outbound marketing promotion correctly.
A complete guide to e-commerce TikTok advertising Is my target audience in TikTok? TikTok is very popular, but is it the right social media platform to promote your e-commerce business? Before spending time, energy and resources to develop TikTok advertising strategies and creative content for these ads, please take time to ensure that you reach the right audience on the platform.
Audience demographics are a critical component of the success of any social media marketing campaign.
If your audience is not on TikTok, you don't need to learn how to market on the platform.
Therefore, before starting, please check the survey data to see if your target audience matches the platform! Audience profile and user statistics of TikTok According to Hootsuite, the popularity of TikTok is increasing, and the growth of its new users shows no signs of slowing down.
For the third consecutive year, TikTok will become the application with the highest number of downloads in 2021, with more than 650 million downloads.
TikTok currently has more than 1 billion active users;
80 million are located in the United States.
It is no longer a social platform used only by the youngest audience.
Although 47% of TikTok users are still 29 years old or younger, 42% are between 30 and 49 years old! In addition, TikTok users tend to be more feminine, with about 61% of users being female.
Sprout Social reported that users will spend 24 hours a month watching videos on TikTok.
9 out of every 10 TikTok users log in to the platform every day.
These users spend an average of 10 minutes watching content during the day.
The report also highlighted that 37% of TikTok users have an annual household income of more than $100000.
It is one thing to improve TikTok's advertising demography for e-commerce efficiency, but the next question is, how effective is TikTok's advertising? This is good news for enterprises that want to use TikTok ads for e-commerce.
Facts have proved that TikTok is a very effective platform for advertisers.
The 2021 report emphasizes that about 43% of users have tried the new products or services they see on the platform.
Brands that choose to advertise on TikTok are also in a favorable position.
68% of users said they remembered the products and services they saw on the platform.
These are some impressive brand recognition capabilities.
As an additional reward, TikTok users reported feeling closer to the brands they interact with on the social media platform.
In addition, in 2021, TikTok