This year's TikTok cross-border is Amazon in 2015?

If you ask Chinese cross-border sellers to recall Amazon in 2015, everyone will describe a gold rush scene of "lying down can make money".
However, today's Amazon has already become a platform with no goodwill, and Chinese sellers are looking for the next big opportunity.
And many of them feel more and more that today's TikTok cross-border e-commerce may be the answer this year.
Hurry to get on the train Since 2020, after cooperating with Shopify and Walmart to test the e-commerce field, TikTok has officially taken e-commerce as a key business from 2021, and has launched TikTok Shop (TikTok small shop) in Indonesia, Britain and other places.
Recently, TikTok Shop launched cross-border e-commerce business in Thailand, Vietnam, Malaysia and the Philippines on April 25.
At the same time, a large number of sellers also began to pay close attention to or directly do business in TikTok cross-border business due to the occurrence of Amazon's blocking tide.
People who are optimistic about TikTok believe that the e-commerce potential of this platform cannot be underestimated.
The success of Diaoyin live broadcasting e-commerce in China prompted the pioneers to bet on TikTok Shop to bring goods live, and employ young people who are fluent in foreign languages to talk about goods in front of the live cameras.
At the same time, after opening the cross-border business of the four Southeast Asian countries, TikTok Shop launched the one click synchronous selling function of cross-border goods.
Hot goods were sold in different markets synchronously, and the system automatically translated them into local language and currency for pricing.
Seeing that it is more convenient to sell goods on TikTok platform, a large number of merchants have flooded into the platform.
An intuitive example is that on April 10, two weeks before the opening of cross-border business in the four Southeast Asian countries, the "TikTok Shop cross-border merchant consultation group" reached the upper limit of 5000 people, and the group administrator had to guide the merchants who had not yet successfully joined the group to join the new group.
In fact, it is not only the anxiety and enthusiasm of merchants that make people familiar, but also the environment of the two platforms and the development situation of their respective companies have many similarities.
The third-party seller business (Marketplace), Prime membership system, and FBA self owned logistics established by Amazon in the first decade of the 21st century are just like a solid iron triangle, making the "growth flywheel" proposed by Bezos run quickly, surpassing a large number of retail e-commerce platforms in the same period.
This iron triangle provides important support for its cross-border e-commerce in the second decade of the 21st century, including flow, logistics payment and sales system.
In 2015, Bezos' letter to shareholders pointed out for the first time the importance of third-party seller business (also known as market place) in Amazon's globalization, saying frankly that "these cross-border businesses have reached a quarter of Amazon's third-party sales".
In the same period, the attraction of Amazon to Chinese sellers began to exceed that of offline foreign trade and established cross-border platforms such as eBay.
In 2015 alone, the total sales of Amazon's Chinese sellers tripled year on year, and in the U.S., the number was ten times higher.
The same story is happening to TikTok.
According to public information, T