In mid November, Lin Sheng, a staff member of TikTok, had slept for three days in the Byte Beat Building, Huayuan East Road, Haidian District, Beijing.The company provided them with a men's lounge.His overseas customers are in North America.According to the rhythm of working in North America at eight or nine o'clock, it is 12 o'clock in Beijing time.Lin Sheng, TikTok's North American employees and advertisers are on the same screen to communicate the process and details of the online advertising.Advertising is the main source of TikTok's income.Lin Sheng told Fuel Finance that the advertising carrying rate of TikTok in some areas is almost the same as that of mainstream Internet products such as Facebook, which is 15-20%."Our earnings are growing." Lin Sheng said.However, TikTok is still cautious at present, "some factors lead to some ads can be put on Google or Facebook, but it is not allowed on our platform." This caution has turned TikTok's advertising business department into a "human resources" business type, because more employees or staff must spend a lot of time reviewing the compliance of advertising.For example, according to Lin Sheng's estimate, TikTok (China)'s advertising marketing department has 300 or 400 employees, and one person is responsible for advertising investment promotion in multiple industry categories.Overtime has become the norm.According to the estimation of LinkedIn, TikTok has more than 10000 employees.In the past few months, Lin Sheng said that the leader was busy with various forms and copywriting, mainly because Byte Beat had undergone major organizational restructuring in the past few months.Liang Rubo took over Zhang Yiming as CEO of Byte Beat.During the organizational restructuring in November, TikTok was responsible for TikTok platform business, while supporting the development of overseas e-commerce and other extended businesses.E-commerce has handed over to the TikTok team rather than the domestic dithering team with more mature experience.To this end, Byte Beat has established the "Magellan XYZ" team, which is also recruiting on a large scale.Unlike TikTok, which is thriving in overseas markets, another important product of byte jitter, which once grew rapidly in China, encountered some problems.According to media reports, at the beginning of November, Byte Beat announced that its domestic advertising revenue had stopped growing, especially the revenue growth of twitter advertising, which is called "traffic engine", has also stalled.Today's headlines are even on the verge of loss.In this situation, TikTok is entrusted with heavy responsibilities.In fact, everyone knows that Zhang Yiming attaches great importance to the overseas market.In 2018, Zhang Yiming introduced the strategic details of byte beating globalization: technology going to sea, providing a unified product experience for global users, adopting local operation strategies that meet local needs for different markets, and building a global creation and communication platform.Zhang Yiming once set a goal: three years later, more than half of the users whose bytes are jumping will come from overseas.In March 2020, the organizational structure of Byte Beat was upgraded, and Zhang Lidong served as the chairman of Byte Beat (China),
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