TikTok, who has been imitated and never surpassed, began to learn younger products.
「Join me on #TikTokNow!」 In the past week, many similar posts have suddenly appeared on Twitter and Facebook.
After clicking the picture below the text, you can jump to TikTok Now's download page and add the sender as a friend.
A new social trend is gradually spreading among young people in Europe and the United States, but there are also some users who are "confused" and ask in the comment area below: "Wait...
what is TikTok Now?" To put it simply, TikTok Now is a new feature of TikTok recently.
The official introduction to it is: "TikTok Now invites you and your friends to use the front and rear cameras of the device to capture what you are doing and share your most real moment with the most important people." This new function is hard not to be reminded of BeReal, a social application that has seen a surge in downloads at the beginning of the year and has dominated the US App Store in a row.
There are many social platforms that want to imitate BeReal.
Since last month, Snapchat has launched the front and rear dual camera functions, and Instagram has also been exposed to the fact that it is testing similar IG Candid functions internally.
TikTok's attempt is more direct, thorough, and more obvious.
As expected, the topic of "TikTok imitating/copying BeReal" quickly triggered public discussion.
As a new force that once broke the monopoly of overseas social platforms, the short video boom launched by TikTok has been followed by Facebook, Instagram and other platforms in the past few years.
The geomantic omen turns around, and people begin to sigh: TikTok finally starts to learn from others? In fact, both TikTok, who has attracted many young people from overseas, and TikTok, who has been living for 600 million months in China, have long had the idea of entering social life, but they have not found a suitable way.
The emergence of BeReal may just provide a new social scene that has been proved feasible and suitable for TikTok to absorb.
01 "Breakers" become "Guardians"? Within two minutes after the mobile phone notification light is started, the system will turn on your front and rear cameras at the same time to help you record your self portrait and the surrounding environment at the same time.
The system notification will pop up at random times within a day.
Since there is no built-in filter and modification function, you will not be able to adjust the picture, and you can only send the original image to show your most "real" self to your friends.
The above is the core game of BeReal.
Although new products aiming at the social needs of young people have been emerging in recent years, the life cycle of such products is usually very short due to the application scenarios that are too vertical and subdivided.
It will not take more than a year from the birth to the small explosion on the network to the disappearance.
And the magic of BeReal

give likes(0) Reward

Comment list 共有 0 条评论