Overseas revenue exceeds one billion dollars! Game becomes Tiktok's new "breaking point"

According to the data of the data analysis company Sensor Tower, during the period from June 21, 2021 to June 20, 2022, TikTok owners generated $1 billion in player spending in their mobile games (Tencent $7.9 billion, NetEase $3.1 billion), an increase of 16% over the same period last year (data includes overseas application data from Apple App Store and Google Play, excluding Chinese third-party Android stores).
The byte beating that sweeps overseas with short videos has always been hoping to actively expand the field of mobile games.
In fact, it has tested the waters in the field of games for several years.
Earlier this year, Byte Beat set up a special game business department internally, but it was not easy to seize the game market with Tencent and NetEase in the domestic market.
Byte Beat may have found a breakthrough in the overseas market.
Last year, Byte's ambition in the game field gradually emerged, first acquiring the Chinese game company Moonton founded by former Tencent employees in March, and then acquiring C4 Games in April last year.
Mobile Legends: Bang Bang by Mutong Technology has brought "endless" vitality to Byte's overseas business, recording 317.7 million dollars, accounting for 32% of its total revenue from overseas games.
Secondly, Girls Chronicle: Idle Heroine, which enjoys mutual entertainment, also ranked second.
Craig Chapple, mobile insight strategist of Sensor Tower, said that the acquisition of the above two game companies by Byte Beat was revolutionary.
Through the acquisition, it quickly established its own game business and became an important mobile game publisher, especially in China and Asia.
Of course, byte still has a long way to go to catch up with such heavyweight companies as Netease and Tencent, but it is developing in the right direction.
According to the 2021 Global Mobile Game Player White Paper released by Newzoo, the global mobile game revenue will reach 93.2 billion dollars in 2021.
In the global core market, nearly half of the surveyed mobile game players are using TikTok.
TikTok has integrated the entertainment and life of users in more than 150 countries and regions around the world with its authentic and positive content ecology and constantly updated interactive marketing methods.
In addition to the game layout field, TikTok also "threatens Google and Facebook" in the advertising field - Google and Facebook's parent company Meta are the two giants in the online advertising field, which has formed a duopoly competition pattern.
Although the scale of TikTok, which has 1 billion monthly active users, is still smaller than that of Facebook (2.9 billion) and Instagram (2 billion), the two major social platforms under Meta, with algorithm driven, average American users currently spend about 29 hours on TikTok every month, more than Facebook (16 hours) and Instagram (8 hours