TikTok has been testing the "hate" function internally, but it's better not to click it easily

Editor's Guide: It is reported that TikTok is testing the "hate" button function.
Users can "hate" this operation when they encounter a work or comment they don't like.
However, "stepping on" will have a great impact on the creator.
Why not cancel this function directly? The author of this article leads you to interpret together.
In November last year, YouTube offline the counting function of "stepping on" for the reason of enhancing the confidence of content creators, which triggered a protracted discussion.
A few days ago, according to the relevant report of the overseas technology media The Verge, TikTok is currently testing the "hate" button function, allowing users to do this for works or comments they don't like.
But unlike YouTube, TikTok's "hate" button will not be displayed to others, but only visible to itself.
As the core of social networks, "turn to review" is undoubtedly one of the important criteria for judging whether content is excellent or not, and also an important tool to motivate creators.
On the contrary, clicking "step" is also an important channel for users to feedback their likes and dislikes of relevant content.
However, we can find that more and more social networks no longer provide users with the function of "stepping on" over the years, and even some platforms often do not show specific numbers.
This is true of YouTube in overseas markets, and so is Zhihu in China.
TikTok may do the same in the future.
This is because no matter on which platform, content creators are the core of the ecosystem.
The platform needs to protect or engage them, and provide a better creative environment for these users who produce UGC content.
In a sense, "stepping on" will have a certain impact on creators.
In this case, why doesn't the platform directly cancel "stepping" or opposing functions? This is because from the user level, although this behavior does not have much positive effect, the platform can find changes in demand from user behavior, and then guide creators.
In addition, "stepping on" or opposing is also indispensable for content platforms.
Let's think about it.
Under what circumstances will users choose to "step on"? Generally speaking, it is almost certain that users have a very strong negative attitude towards relevant content.
In addition to clicking "stepping" on unwanted content, the product manager actually provides the "X" in the upper right corner to help users get rid of unwanted content.
Therefore, users will perform additional operations to click "stepping" on unwanted content.
It is almost certain that such content is their aversion and aversion.
This also means that the platform can actually distinguish users' preferences through users' click "stepping" behavior.
For the content platform, the most important step is to find out the specific preferences of specific users.
Only in this way can we push content from person to person.
You should know that people's thinking is inert.
When they see ideas similar to their own, they will naturally accept them easily, and they will only think when they encounter leftward views.
From the user's point of view, you can only click on the things you like and ignore the things you don't like or are not interested in.
Therefore, through statistical analysis of the content you click to open, recommend the same category