Sensor Tower recently released the report "The First Quarter of 2022: Store Intelligence Data".In the first quarter of 2022, Tik Tok became the most downloaded app in the world, with a monthly life of more than 700 million, catching up with the domestic version of Tik Tok.In December last year, Tik Tok officially announced that it would open its doors to Chinese sellers and build its own Tik Tok Shop.Will Tik Tok become the next Amazon? What new dividends will it bring to Chinese enterprises? First of all, let's listen to Dr.Shan Ren, Chairman of Shanren Information Group and a special commentator of CCTV Phoenix.According to Miao Wei, the author of Enterprise Growth Navigation, an enterprise has five stages of growth: entrepreneurship, opportunity, system, tillering and reengineering.For most of our SMEs, they are basically in the stage of entrepreneurial growth and opportunity growth.For the enterprises in the first two stages, the main driving force for growth comes from opportunities.In essence, the development of enterprises is born of opportunities and dies of lost opportunities.There are two opportunities for enterprise development: first, industrial development opportunities.Enterprises find and grasp the needs of industrial development; Second, marketing opportunities.Enterprises have been able to develop rapidly because they have mastered marketing means in advance.The Tik Tok we mentioned in today's round table forum is a rare opportunity for Chinese enterprise brands to go global.First of all, Tik Tok covers almost all regions of the world except China, and Amazon can also cover the world.Amazon has opened 17 countries and sites to Chinese sellers, covering five continents.Their North America, Europe and Japan stations are relatively mature, but Singapore and India stations in Southeast Asia are not the mainstream.Today, Amazon has 400 million active users and 200 million Prime member users, of which the average annual consumption of Amazon Prime members in the United States is 1400 dollars.Tik Tok covers most of the world with 3 billion downloads and 700 million daily activities.The key is that the average monthly usage time of users exceeds Facebook in only one year.It has become the first application in most countries such as the United States, Canada, the United Kingdom, Australia and Russia, and has also rolled over the oil pipe (YouTube).This has never happened before except for the game platform.Of course, we say that Tik Tok is not Amazon, but Amazon is a pure e-commerce platform.After 27 years of development, it has perfect stores, a systematic traffic distribution mechanism, a complete settlement and supply management system, which is more conducive to direct online trading of retail products.However, for many Chinese enterprises with large transactions, such as wholesale and customized businesses, it is not suitable for service trade without physical products on the whole.Tik Tok is different.In essence, it is a short video platform.This is indeed a golden opportunity for Chinese brands that want to have higher cost performance and comparable quality to the world.Tik Tok can provide products and services of almost all categories
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