Five months of TikTok live delivery, gains and losses of the seller

Some people in the Tu/Tu Bug creativity have tasted the benefits.
The sun rises for a hundred orders.
Some people have broadcast for several months, but they still have little harvest.
Is the routine wrong, the model obsolete, or is the market still in the stage of fish farming? Hugo bacteria tried to find the answer from the seller experience of TikTok live broadcast.
The initial trial of the snack hit a bottleneck: the average daily GMV is only 5-10 pounds.
Chen Sheng (a pseudonym) is a TikTok live broadcast project operator of a company.
Due to the time difference, every live broadcast of the company takes place in the middle of the night.
According to Chen Sheng, the company is a start-up company, mainly engaged in the Amazon platform, and the team size is not large.
TikTok live broadcast is his project.
In fact, he is mainly responsible for the operation of the Amazon platform.
Last year, the company began to test water to do TikTok live broadcast with goods.
Considering the cost, the live broadcast project is actually operated by two people, one is responsible for live broadcast, and the other is responsible for product selection, data duplication, and customer service response.
"We are totally TikTok Live Xiaobai, and do not understand the live broadcast rules of the new platform.
From this experience, it is not feasible to use the domestic routine for TikTok Live, and it is difficult to implement.
In addition, for the operators, the commission is not ideal, and the project is more difficult to support." Like Chen Sheng's company, there are many cross-border e-commerce sellers who want to find business opportunities on TikTok.
How does TikTok store open? "We tried to do TikTok live broadcast for a while last year, and chose to suspend it at the end of the year." A seller who tested the TikTok UK station live broadcast said to Hugo bacteria.
When asked about the reasons for giving up, the above seller said that the TikTok live broadcast, which started last year for nearly five months, encountered bottlenecks and had to put it on hold: on the one hand, the team's energy was limited.
In order to cope with the poor overseas time, the live broadcast was basically conducted at night or even at midnight;
On the other hand, the input is not in direct proportion to the output, and the live broadcast effect is poor.
The average daily GMV generated in the early stage is only 5-10 pounds, which is difficult to achieve.
The seller said that there were naturally other reasons for the failure of the water test, such as the technical defects in the selection and live broadcast, insufficient staffing, etc.
He also tried to link on TikTok to lead to independent stations, but could not see significant results in the short term.
"Operations are all based on GMV to calculate performance.
GMV is significantly positively correlated with the total number of visitors.
The more visitors, the higher the GMV.
If the GMV exceeds a certain amount, a certain percentage will be given.
The GMV volume in the UK market is low in a day.
Once the traffic cannot keep up, the sales volume is not objective, and the operation performance is low, affecting the team's enthusiasm." Therefore, although he is optimistic about the market potential of TikTok live broadcast, the seller finally stopped the live broadcast project due to the limited energy, insufficient team, inability to grasp user preferences in selecting products, dissatisfaction with the performance algorithm and other factors.
The above sellers concluded that TikTok is a new opportunity and a new blue ocean for cross-border sellers.
With the rapid growth of TikTok users, the potential must be huge.
It is only a matter of time before profits break out.
Whether in TikTok live broadcast or short video release, traffic is an important factor driving sales, and small sellers have obvious weaknesses in traffic acquisition.
In contrast, at this stage, MCN