TikTok will attract 2.3 billion dollars in 2021, up 77% year on year

On January 16, IT Home reported that although TikTok's growth slowed down, global consumers' spending on TikTok continued to grow.
The latest data of Sensor Tower shows that in 2021, users will spend about 2.3 billion dollars on this mobile application (including the twitter of iOS version), an increase of about 77% year on year compared with the 1.3 billion dollars in 2020.
TikTok's revenue hit a new high in the fourth quarter of 2021, and the byte beating short video platform attracted $824.4 million in the fourth quarter of 2021, more than twice the amount of $382.4 million in the same period of 2020.
IT Home has learned that China is still TikTok's largest market, although its share has declined significantly.
In the fourth quarter of the 21st year, about 57% of the consumption came from Chinese users, and the Chinese App Store accounted for 85% of the in app consumption in Q4 in 20 years.
The United States maintained TikTok's position as the second largest source of income, and its annual expenditure share also increased.
In Q4 of the 21st year, American consumers spent nearly $110 million on this application, accounting for 13% of the global revenue.
This was 5 percentage points higher than that in the fourth quarter of 20 years.
At that time, the consumption of the United States was $29.6 million, accounting for about 8% of the global consumption.
In 2021, when the number of first installations reaches 740 million, the utilization rate of TikTok will decline year on year, largely due to the loss of access to the Indian market in the middle of 2020.
Last year, the number of first installations of this application in the world reached 740 million, 25% less than the 980.7 million in 2020.
In addition, this application also successfully broke the milestone of 3 billion user installations, becoming the first application to achieve this achievement except Facebook.
The number of sessions of TikTok increased by 30% in the 21st quarter.
According to the sensor tower consumer data, the user participation rate of TikTok continues to grow, and increases year by year.
Compared with 20 Q4, the average number of sessions per active user in 21 Q4 increased by 30% year on year.
In addition, the time spent in it increased by 15% in the last quarter.
The global influence of TikTok continues to spread.
Although the adoption rate of TikTok has slowed down since the significant surge in 2020, this does not mean that the popularity of this application has weakened.
The consumption on the app continues to grow, and most of them come from channels other than the Chinese App Store.
Its influence is also reflected in other applications.
An ecosystem with nearly 1000 complementary applications has been launched.
Byte beating will also continue to introduce new functions and strive to develop its camp.