During TikTok dividend period, how does Dongguan Manufacturing "sell globally"?

"At present, TikTok's overseas level is about the same as that of TikTok's domestic level three years ago, with a rapidly growing dividend." Zeng Lingcan, president of Dongguan Luggage and Leather Industry Association, said.
A few days ago, under the guidance of Dongguan Municipal Bureau of Commerce, the exchange meeting of TikTok Shop Luggage and Leather Industry Association was held, which was hosted by Dongguan Luggage and Leather Industry Association, and conducted in-depth exchanges on how to use TikTok to "sell globally".
Dongguan is a well-known e-commerce city where enterprises are looking for a new way to "go to sea", which is also famous for its source of goods.
Dongguan will "plug in the wings of e-commerce" as an important means of transformation and upgrading of traditional manufacturing.
A number of e-commerce service platforms have entered Dongguan to meet the needs of enterprise transformation and provide one-stop services for enterprises.
The data shows that in 2020, Dongguan's e-commerce transaction volume will reach 586.1 billion yuan, and the scale of cross-border e-commerce will rank first in the country.
In 2021, Dongguan's cross-border e-commerce import and export volume will reach 73 billion yuan, with a year-on-year growth rate of 91.8%, ranking first in the province.
Yuanshangmeng Industrial Co., Ltd.
is a Dongguan enterprise engaged in the production and sales of jewelry, with rich experience in OEM.
Wang Hai, the person in charge of the enterprise, said that at the beginning, some online celebrities came to order.
Later, the enterprise found that it could also use e-commerce platforms for sales, so it began to explore the way.
At present, the company has used Tiao Yin to sell for almost a year, and the monthly sales can reach about 800000 yuan.
"Affected by the epidemic, it is too difficult for enterprises to find orders." Wang Hai said that some experience in selling products in TikTok could be transferred to TikTok platform, and he hoped to use TikTok platform to sell products overseas.
According to the data, TikTok is another e-commerce platform after Amazon, with more than 3.5 billion downloads worldwide and more than 1.5 billion daily activities.
Zeng Lingcan, the president of Dongguan Luggage and Leather Products Industry Association, said that, affected by the epidemic, the luggage and leather products enterprises in Dongguan have been impacted to a certain extent.
How to help enterprises find sales channels has always been a question for the Association to think about.
However, TikTok is still in a period of rapid growth abroad, which is a good sales channel.
According to Zeng Lingcan's analysis of different strategies formulated for different regions, the luggage and leather goods industry in Dongguan is dominated by exports, and the main market is abroad.
"In the past, OEM has accumulated a lot of manufacturing experience and maintained the pursuit of high quality." Because of the high quality, it does not have price competitiveness on the domestic dithering platform.
Instead, it has become one of the best choices for Dongguan luggage and leather enterprises to use TikTok and other platforms to tap into the overseas market.
However, it is not easy to "sell the goods globally".
After all, the market demand in each region is different, and the product style and price need different strategies.
Zeng Lingcan said frankly that at present, there are few bags and leather goods in Dongguan that are sold by opening stores on the TikTok platform, and his enterprise is just beginning to try, so it is urgent to train the enterprise in related businesses, hoping to seize the rapid growth of TikTok's dividend at present.
This exchange meeting invited experts such as TikTok official certification service providers to explain TikTok policies, trends, accounts and live broadcast operation skills.
This exchange meeting