Between two giants? TikTok's Rapid Growth Measures for American Enterprises to Strengthen Competition

[CNMO News] In recent years, short videos have gradually become the new main battlefield of the Internet.
Since TikTok (American version of TikTok) was launched in the United States, the number of users has increased dramatically, and it has gradually exceeded the number of social software in the United States.
As a result, Google and several major companies are strengthening their response measures.
It is reported that an American TikTok blogger released a video of eating Korean style corn hot dogs with his dog on the platform, which lasted about 20 seconds.
After the release, the number of broadcasts increased rapidly, and the number of fans exceeded 1 million within 8 days.
The blogger has been sharing food online for five years, but it has been published on Instagram (American social software) for a long time.
After her success in TikTok in November, she quit her job in the real estate industry to focus on video production.
More and more advertisers contacted her, and her income was much higher than before, thanks to the rapid development of TikTok.
The relevant media in the United States predicted that TikTok's advertising revenue in the United States in 2022 would surge to 2.8 times the previous year, reaching 5.96 billion dollars.
The trend of marketing through online celebrities with a large number of fans is also expanding.
TikTok's US business Meta launched "Reels" to fight against TikTok, promoting users to take and share short videos of up to 90 seconds using Instagram and others.
Zuckerberg said in April that "more than 20% of Instagram usage time comes from Reels".
It is reported that Instagram introduced a function similar to TikTok to display recommended videos on the whole screen in June.
Google has also strengthened its "short video" business on YouTube, which can capture and share videos up to 60 seconds long.
On June 15, it was announced that more than 1.5 billion people log on to YouTube and watch short videos every month.
Neal Mohan, YouTube's chief product officer, said, "This is just the beginning, but I believe short videos will become the main function of YouTube".