Recently, many young people have noticed the "social death" game represented by BeReal and other products.The so-called "social death" game can also be called real social interaction, which means that users do not do any editing and record what they are doing in the current period with camera.While this method of play has been noticed by young people, TikTok, Instagram and other products have also begun to learn from the dual camera method of play.So, can true social networking really help young people keep real? Can "follow the trend" products show their own characteristics? ⚠️ Time to BeReal.⚠️ At a random moment of the day, you and your friends receive a notice at the same time.Within 2 minutes, you use the front and rear cameras to capture the moment, without filters or editing, and directly share the real moments of the day with each other.This is the "social death" game featured by BeReal, a French social media application.Of course, from their perspective, this game is as frank as the name of the application, which also means that you have real friends.But the idea of dual cameras is not original to BeReal.As early as 2013, the short-lived iOS photo app Frontback supported this feature.In recent two months, real social networking like BeReal has also become popular on mainstream platforms, and more and more people want to keep Real.1、 In real social communication, TikTok and Instagram are "copying" the "social death" play methods of various platforms, all of which have some shadow of BeReal, but more or less have their own characteristics.The latest to keep up with the trend is TikTok.On September 15, TikTok announced that it would test a function called Now in the next few weeks.After receiving the daily prompt, users can use the front and rear cameras to take still photos or 10 seconds of video, record what they are doing at this moment, and share it with friends who follow each other.Short video is naturally a content form that TikTok cannot give up.For TikTok, this is an extension of video authoring tools.On August 29, Snapchat added a "dual camera" icon to the camera toolbar.It has four layouts: vertical, horizontal, picture in picture and cutout.It can also use creative tools to add music, stickers, lenses, etc.The latter is the feature of Snapchat.Compared with BeReal, Snapchat's "dual camera" does not send daily photo reminders, but it has more editing tools.Perhaps this is because it is "burning after reading" and has a strong sense of the moment.What it needs to do is to better record the moment.The innovation of "dual camera" is to capture multiple perspectives at the same time.Instagram imitated BeReal earlier.On August 23, Instagram was revealed to be testing the "IG Candid" function internally.Candid means frank.Pictures from: Twitter@alex193a
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