TikTok's US advertising revenue is expected to reach 5.96 billion US dollars this year, 2.8 times that of last year

On July 18, IT Home reported that Insider Intelligence predicted that TikTok's advertising revenue in the United States would reach 5.96 billion dollars (about 40.2 billion yuan) in 2022, a surge of 2.8 times in 2021.
IT Home once reported that TikTok, a unit of Byte Beat, is one of the most popular social media applications in the world, with more than 1 billion active users worldwide.
Insider Intelligence, a market research company, has previously said that TikTok's revenue (global) may increase twice to more than $11 billion in 2022, surpassing the combined revenue of its social media competitors Twitter and Snap advertising.
According to Insider Intelligence, Google and Meta are still the kings of the digital advertising market.
By 2022, they will have about half of the global digital advertising revenue, while TikTok's revenue is only 1.9%, but it is growing too fast.
Due to the rise of the short video market, TikTok is attracting a large number of new customers.
Last year, Apple made it harder for advertisers to locate consumers and measure the potential value of users, weakening the businesses of Meta and Google's digital advertising empire.
Therefore, companies have shifted their advertising spending to more areas, and a large part of them have redeployed to TikTok, a short video platform.
According to a person familiar with the matter, TikTok's advertising revenue is expected to reach 12 billion dollars this year, three times that of last year.
According to the data of Insider Intelligence, the advertising revenue of other social media applications in China is expected to increase by 50% this year.
The marketing agency Byte Dept told the Wall Street Journal that with the increase of demand, advertisers' quotations will naturally soar.
The brand label challenge (a play) cost $500000 at the end of last year, compared with $180000 in 2019.
In this case, Google claims that 1.5 billion people use its fake TikTok YouTube Shorts launched for two years every month;
A study by Inmar Intelligence found that 70% of network users often watch short videos.
Google said that nearly 40% of "Generation Z" (people born between the mid-1990s and 2000) prefer TikTok and Instagram to Google search and map services.
The number of TikTok downloads and users has grown rapidly in recent years, making it the fastest growing social media application.
Instagram, Snapchat and other competitors have launched similar products.
Insider has previously published articles on TikTok