The Chinese face is occupying the TikTok live broadcast room

“Hi Linh！I remember you， you want link No.7 yeah？” The smooth, shiny black, straight and fluent English pronunciation are the symbols of Miao Miao.
She smiled brilliantly and skillfully interacted with every foreign audience who entered the studio and left messages.
Miao Miao is an anchor of Orange Italy Sailing to the Sea.
He has been qualified to take goods to the sea for one year.
At present, her main battlefield is TikTok, with goods ranging from small cooking appliances, fascia guns, hair dryers to bags, women's clothing, etc., which can be called a versatile anchor.
When introducing a red bag with an M&M bean logo, Miao Miao put the bag on his chest and kept it right in front of the camera, while naturally making fun of himself: "Oh, this is Me! My name is Meow Meow, it's also M&M~" On September 27, 2021, TikTok announced that its monthly active users in the world had exceeded 1 billion.
It is mentioned in the report produced by mobile data analysis platform App Annie that in 2021, TikTok users worldwide will spend an average of 19.6 hours on the application every month.
In the United States alone, about 18.68% of mobile Internet users will click on the vibrating note on their mobile phones every day.
App Annie further predicted that the number of active users of TikTok in the world would exceed 1.5 billion in 2022.
What about TikTok's performance in e-commerce? In February 2021, TikTok Shop (the "overseas version" of TikTok Store) will be launched in Indonesia for the first time, and in April, it will be launched in Britain, becoming the pioneer of TikTok's entry into the Southeast Asian and European markets.
TikTok also officially announced that its e-commerce cross-border business will open three new markets in Thailand, Vietnam and Malaysia in the second quarter of 2022.
LatePost reported later that in 2021, the total number of TikTok's advertising, overseas e-commerce and live broadcast teams will increase from less than 4000 at the beginning of 2020 to nearly 20000.
According to the Associated Press of Finance, the highest GMV of TikTok e-commerce in 2021 will be about 6 billion yuan, and the GMV target in 2022 will be close to 12 billion yuan, nearly doubling.
TikTok's ambition is "well founded".
In the blue ocean market of cross-border e-commerce in recent years, TikTok's own extraordinary traffic makes it doomed to become a whale swinging its tail fin at the moment of entry.
The content matrix composed of short videos, e-commerce live broadcasts, brand official accounts and commodity windows is like the dorsal fin of this whale, which can not only control its distinctive direction, but also become a sharp weapon for it to defeat the enemy.
In this matrix, the term e-commerce live broadcast is particularly eye-catching.
The achievements of e-commerce live broadcast in the domestic market are extremely brilliant, but in the overseas market, it seems to be acclimatized.
When reporting TikTok, a news program of NBC TV mentioned that the revenue of e-commerce live broadcasting industry in China was up to 2%