(Photo source: Tuchong Creativity) TikTok has increasingly become a key position for Chinese overseas brands to accumulate overseas fans and stimulate user interest.However, the players on the stage earn a lot, while the sellers on the waiting market are hard to realize the flow.According to foreign media Techcrunch, Prabhakar Raghavan, Google's senior vice president of knowledge and information, said at the 2022 Fortune Brainstorm Technology Conference: "Young users are increasingly turning to Instagram, TikTok and other applications instead of relying on Google search or maps to find new sites or search information." [1] Behind the fight between the immortals, online search products, entertainment and information stealing were transferred to other places.For example, TikTok is a typical representative of countless brands who can eat meat and drink soup.Of course, the sellers who snatch food outside the circle under the tuyere are also eyeing.The platform advantages of large flow, good grass planting and high value are facing the operational disadvantages of less experience, high threshold and more trial and error of sellers.Between high and low, the seller's revenue and brand development are also different."New World" breaks out of "New Overlord"! According to the data of Sensor Tower, in June 2022, TikTok and Tiaoyin APP applications will have more than 60 million downloads in the global App Store and Google Play, ranking first in the global mobile application (non game) download list.[2] (Photo source: Sensor Tower) The birth of TikTok is an important supplement to the social media e-commerce system, and it has also opened up a "new world" of immersive shopping.With live broadcast and short video as the carrier, interesting personalized recommendations full of creativity and strong interaction link to a large number of users around the world, which has changed the original content marketing of social media e-commerce, such as image and text promotion, activity drainage, test products, groups, and created a new pattern of global online retail.Interestingly, the epidemic has accelerated the penetration of the global Internet, and the pattern of global Internet traffic is obviously biased to this end.TikTok has become a "new overlord" under the "new world".When the growth rate of traffic in the platform station slows down, the seller naturally places the "second curve" of brand growth on TikTok.In terms of e-commerce sector, as a way to attract and reach global customers, TikTok can make high-quality content "snowball effect", and then produce explosive effect.However, under the new turn of traffic, whether the seller can break through the tight encirclement and take the lead shows the truth: resource channels and team talents are scarce, and TikTok content marketing is stagnant; It only increases the number of customers, but does not change.The full flow closed loop is broken.The seller "loses money and makes a shout" social e-commerce tests the "cash ability".The flow cost is high, and the money is wasted; The brand marketing transition is "internal", and there is no way to maximize the flow realization; In the new wave of brand expansion, who can take the lead in getting rid of the above inherent disadvantages, may be able to stay in the forefront faster and more steadily.Sucked 283 million dollars in a single month! How can the seller get a share? Sensor To
Comment Cancel reply