The trend of TikTok unpacking makes people feel happy

In 2006, video production company Aradius Media Network released a video on YouTube.
The video is named: Unbox IT: Unboxing Ceremony of Nokia E61, the content of which is Nokia E61, the machine king of the year when it was unpacked.
Therefore, this video became the first brand unpacking video on YouTube in the world.
More than a decade later, when Nokia mobile phones became history, the concept of "unpacking video" gradually became a trend, and later occupied a place in YouTube's most popular video list.
Today, it has not only existed on Youtube, but has become a huge traffic trend that even brands cannot ignore, driven by TikToker.
On TikTok, topic tag # unboxing has been viewed 45.4 billion times.
The magic behind the unpacking video is that it takes advantage of the public's expectations for new things.
Most people are keen to watch the surprise of strangers unpacking, especially when they tear down layers of packaging to reveal the products inside.
The moment they open the packaging is the tipping point.
This has also become a major reason for the explosive growth of unpacking videos in short video platforms.
1.
Immersive open box marketing of luxury goods.
Low cost and high return.
For fashion luxury brands, unpacking video is a low-cost marketing method that has been recognized by popular creators on the platform.
Many popular unpacking videos on TikTok are basically concentrated on luxury fashion and products.
Usually, the open box videos of fashion luxury brands are presented by the brand to KOL celebrities, who will make a special evaluation video and give a real response, so that her fans can share this sense of surprise@ Audreypeters is a medium-sized KOL creator with about 590000 fans, and also a blogger with goods.
It can be found from the data of the third-party platform that since June this year, her viewing times have increased by 160%, her participation has increased by 140%, and her account has received 37.4 million likes so far.
In her creation, the exposure of open box videos is far higher than that of other types of content.
She also said: "Now unpacking content is my best content on TikTok." For her, creating open box videos is more like a win-win choice, which can not only improve video viewing statistics, but also help fashion luxury brands to be exposed and sold.
In fact, the brand marketing that combines the mystery of blind boxes with the fun of unpacking has amazing potential on TikTok.
Every time TikToker unpacks the box, it can create an alternative and interesting way to open the box.
By telling the product experience, brand story history, or sharing how to obtain exclusive product skills, these unique attractions are often very attractive, attracting fans to watch repeatedly