The 165 million album sales are less than 7 million playback, and TikTok has become a new shackle for musicians?

Editor's Guide: With the development of Tiktok, Tiktok has become more and more influential in the music industry.
The author of this article tells about the choice and thinking of musicians in the grand development of Tiktok, the reasons why musicians resist Tiktok, the development of the form of works, and other contents.
Let's take a look together if you are interested.
The release of Halsey's new song has been a twists and turns.
On May 23, Halsey updated a TikTok video of "I'm tired", and she hummed an unpublished new song with BGM.
The video clip said that although "I have been in this industry for 8 years and sold more than 165 million albums", I still cannot decide when to release new songs.
Capitol Music, her recording company, decided to suspend the release until "TikTok's Virus Moment" could be created.
This TikTok video immediately received a lot of attention, with 7 million broadcasts in 24 hours.
The event was also reported by TIME, Rolling Stone and other media magazines.
With the "east wind" of Halsey's complaint video, Capitol Music finally announced on May 31 that it would release Halsey's new song "So Good" on June 9, and said that "we can't wait for the world to hear her wonderful new song".
Why is Halsey, who has been famous for many years and is close to fame, still restricted from releasing new songs? Will creating the blockbuster video on TikTok be a new shackle for musicians? 1、 Why do musicians resist the glorious past of 7 million TikTok players and 165 million records? Which one can better protect new songs? Capitol Music has told us the answer: even Halsey, who has become famous for a long time, can't promote new songs without TikTok's traffic heat.
Behind this decision is TikTok's strategy in the music industry.
Just last year, TikTok announced that its monthly active users exceeded 1 billion, becoming the third social media platform to achieve this goal after Facebook and YouTube.
Under the huge user group and interactive community ecology, TikTok's influence on music is also rising.
According to TikTok 2021 Annual Music Report, in 2021, about 430 songs on TikTok will be played more than 1 billion times, three times as many as in 2020 (176 songs).
In 2020, more than 70 musicians who became popular on the platform signed three major records.
TikTok pointed out that these broadcasts are not "just castles in the air, but directly transformed into the commercial success of popular songs and artists".
From music discovery and record company signing, to Spotify audience growth and Billboard music list, the music industry is being reshaped by TikTok.
In this subversive script, many musicians, marketing experts and top record companies are striving to pursue the popularity of short videos.
Ha