Top 1 content social software -- TikTok product analysis&competitive product analysis

TikTok is the best Internet product in the world.
In this article, the author has carried out a series of detailed analysis on TikTok's products and preliminary competitive products in combination with practical experience.
Those who are interested in it, please come and have a look.
1、 Simple background TikTok has exceeded Instagram and Facebook in terms of global downloads since 2018, becoming the content social software with the largest number of downloads.
In the application market, Short form video ranked first in the category, far ahead of Likee and Lasso (63 and 598 respectively), and ranked second only to Instagram, Facebook and YouTube.
In 2022, the number of active users will exceed one billion, the average monthly usage time will be 24 hours, and the revenue (mainly advertising) will be close to $4 billion.
TikTok's information flow content and its embedded recommendation algorithm make "swiping" short videos a way of life for many young people.
2、 The underlying logic of TikTok TikTok is so popular and the growth rate of active users is so fast that it can not be separated from its insight into human nature;
To achieve this goal, the underlying logic is TikTok's recommended algorithm.
Backward inference from the results: users do not need to register an account, or only need to bind any social account with one key to view the video content in full screen;
In terms of content, the video with a maximum duration of three minutes and an average duration of 9-15 seconds omits unnecessary bedding and ending, and omits the bedding at the beginning to directly show the most essence and climax to users.
It is also the most exciting part of the content when the viewer's attention and interest reach the peak - bringing immediate satisfaction and immersion;
Between time delay and instant gratification, people tend to choose the pleasure brought by instant gratification.
Between active learning and passive receiving of information, inertia makes people choose the latter most of the time;
Satisfaction and stimulation without thinking are the core of the success of entertainment short video content;
Then we move down to the next video.
The excitement and unexpected feeling of the next video content are also catering to human nature.
Through this design and the embedding of the algorithm, it brings a cycle of pleasure and excitement.
Every time a user watches a video, his information matrix will be updated constantly, and the feedback algorithm will strengthen the user's preferences;
That is, the more you brush, the better the content will be.
Although I don't know what the next video is, the recommendation algorithm will probably recommend the content I am interested in, so I will want to brush more.
On this basis, the algorithm and traffic achieve each other, bringing traffic value and realization method.
(The most direct, advertising) 3.
Related products 1.
TikTok recommended algorithm TikTok's push logic is a funnel algorithm with a central line.
Most videos published on the flat will get 100-1000 basic play volumes from the bottom traffic pool, and judge the video quality (completion rate/likes etc.) according to the data fed back by users.
If it is judged that the video is of high quality, it will enter the next traffic for superposition and push to the target users;
YouTube views history and scene from the DNN recommendation model (also TikTok) and millions of videos according to user characteristics