TikTok attracts money overseas crazily, and the advertising revenue in the United States alone reaches 5.96 billion dollars

According to eMarketer data, TikTok's net advertising revenue in the United States will increase by 184.4% in 2022, and is expected to reach US $5.96 billion (about 40.2 billion yuan).
The advertising revenue of this application will reach 8.75 billion dollars in 2023, and the scale of advertising revenue will soar to 11 billion dollars in 2024.
TikTok is attracting some more mature digital advertising vendors.
In 2022, short video applications will account for 2.4% of the US $250 billion in digital advertising spending - only 1 percentage point lower than YouTube, and more than Snapchat and Twitter combined.
However, TikTok still lags far behind Google and Meta, which will account for 28.2% and 22.3% of the US digital advertising market respectively.
It should be noted that although TikTok's overall share is not as good as that of Google and Meta, its growth rate is amazing.
In the past year, TikTok's overseas e-commerce and live broadcast teams have expanded on a large scale.
According to insiders, TikTok now has thousands of sales personnel, mainly in North America.
At present, TikTok has nearly 20000 employees.
At the beginning of 2020, the total number of TikTok employees was less than 4000.
More importantly, TikTok has become one of the most popular social media applications in the world, with more than 1 billion active users worldwide, and users are still growing.