TikTok Special Research Report on the Media Industry: The road of five years' growth is long and unstoppable

(The report's producer/author: Pacific Securities, Chen Tianjiao) 1.
How about TikTok's data performance in the five years after going to sea? Vertically, the epidemic situation has brought explosive growth, and the global MAU has reached 1 billion.
TikTok officially went to sea in the second half of 2017, and the initial user growth rate was relatively stable.
In January 2018, the global MAU was only 55 million.
In 2019, the number of TikTok users has exploded after the expansion of the new market scope, and the global MAU has rapidly increased from 270 million in December 2018 to 500 million in December 2019, of which the users in the United States and India contributed the largest amount of downloads.
At the beginning of 2020, the epidemic of Neocoronal Pneumonia gradually spread worldwide.
TikTok also seized the opportunity to expand rapidly at this stage, and the global MAU reached a new high of 690 million in July 2020.
In the post epidemic stage, TikTok's user growth is still strong.
As of September 2021, TikTok's global MAU is about 1 billion, and its global DAU is about 600 million.
Horizontally, TikTok's monthly life exceeded 1 billion, taking only half of Facebook's time.
According to Lei Feng's statistics, it took 8 years for Facebook, the global social hegemon, and Instagram, TikTok's important competitor, to achieve the monthly live users of 1 billion, while TikTok only took more than four years to achieve this goal after being banned from the Indian market.
It is undeniable that TikTok has become one of the most successful pan social apps in the world.
TikTok has swept the world, covering more than 150 countries and regions.
At present, TikTok has rapidly swept over more than 150 countries and regions around the world.
As of 2021H1, we estimate that the average DAU of TikTok in North America/Europe/South America/Southeast Asia/Middle East/South Asia/Russian has reached 0.8/11/09/1.1/08/040 billion.
Among them, the United States ranks among the S-level strategic countries by virtue of its high number of active users and high ARPU value, and TikTok is also taking advantage of the influence of the American market to accelerate its globalization process;
Although the population in Europe is relatively dispersed, it has also become TikTok's S-level strategic area by virtue of its high ARPU value.
Young users account for more than 60%, and TikTok is popular in the overseas Z era.
Since its birth, TikTok has become an important platform for overseas young people to express their ideas by virtue of its unique tone.
At this stage, TikTok is also expanding its user base by breaking the circle.
According to Statista data, American users aged 10-29 account for more than 60% of TikTok's American users, and PEWResearchCenter data also shows TikTok