Photo source @ Visual China Titanium Media Note: This article is from the WeChat official account Sina Technology (ID: techsina), and the author | Zheng Jun.
Titanium Media is authorized to release it.
"Can you stop learning TikTok?" Instagram users finally couldn't stand it and came out to protest.
Since TikTok cannot be defeated, it becomes another TikTok.
In the past few years, Meta, while imitating the function of plagiarism and content creators, and lobbying behind the scenes to use the government's hand to suppress, has failed to curb the rise of TikTok.
Now Zuckerberg has decided to lead the transformation of the entire Meta Matrix, abandon the original social intention of founding Facebook, and run in the direction of TikTok.
Ins is like a fake TikTok.
It's no exaggeration to say that the current Instagram is just like another TikTok, and it is also a fake version.
If you open Instagram, you will see short video content everywhere, and recommend one after another;
The once iconic image content is less and less displayed.
You might even think this is a short video social application.
What is more embarrassing is that many videos on Ins also carry TikTok's watermark, which is obviously the content that the creator sends to Instagram after TikTok's creation, or directly steals from TikTok.
At first glance, Instagram, once the king of the photo social platform, looks like another TikTok, and it is also a copycat version.
However, the image social content that they once led the industry trend is no longer the priority of content display.
The recommendation weight on the platform has obviously given way to short videos, and the information flow content is mainly algorithm recommendation.
Obviously, short videos have become the main carrier of Instagram, and algorithm recommendation has become the core cornerstone.
Many old users do not accept this "TikTok" Instagram, especially those bloggers who prefer image content.
Although they are also making videos, their content creation is still dominated by pictures.
The Ins platform's comprehensive short video will undoubtedly directly affect their traffic, thus limiting their traffic share and advertising revenue.
Is it really good to turn Instagram into TikTok? Illuminati, a photo blogger with more than 300000 fans, stood up last week and appealed to netizens to sign a petition, and forwarded the appeal to Meta to bring back the previous Instagram.
He wrote, "Let Instagram return to its original intention and stop trying to become TikTok.
I just want to see pictures of my friends." Obviously, this petition appeal letter speaks out the aspirations of many Ins users.
Illumitati's post received 2.25 million reviews and attracted more than 40000 comments, including many well-known photography bloggers# Making Instagram back to Instagram # has also become a hot label on the platform.
Mkdirecto, a picture blogger, even sent pictures of tombstones to mock Insta

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