15000 pieces sold in three weeks! TikTok Internet celebrity marketing efficient drainage independent station

Photo source: Tuchong's creative independent station business has become the strategy of many brands.
In the process of their going to sea, online celebrity marketing is a very important means of diversion.
Cui Linhu, NoxInfluencer VP, shared how to efficiently drain independent stations through KOL.
According to the survey data, the KOL industry will grow to US $13.8 billion in 2021, an increase of 42% over 2020.
89% of enterprises said that the return on investment in online celebrity marketing is equal to or better than that in other channels.
71% of enterprises said that the traffic from online celebrity marketing was better than other sources, and 48% of consumers said that they were most likely to follow the recommendations of small and medium-sized online celebrities.
This shows that the online celebrity marketing market is getting bigger and bigger, and brand owners are more satisfied with the effect of online celebrity marketing or will have more investment.
In effect, different categories have different conversion rates.
However, from the perspective of a wide range of categories we have contacted, the overall conversion rate of online celebrity marketing will be higher than that of advertising.
The influence of online celebrity itself will play a larger role.
In the long run, its conversion rate will be more sustainable.
From the perspective of seo, including the external links and videos on Google, online celebrity marketing is also relatively friendly to independent websites seo.
Online celebrity marketing is a very good channel to obtain content.
Many beauty and fashion brands look for some small online celebrities to obtain some high-quality content.
Skin care brand Peace Out Skincare is a typical case.
It does online marketing in TikTok.
Their strategy is like giving gifts to influential people on TikTok.
One of the more vertical small online celebrities did some makeup related content, and the other big online celebrity had 5.4 million fans, so they did a co shoot with him.
This video reached 12 million playback at that time, and the time cycle was three weeks.
In the end, they sold 15000 pieces in three weeks, which was equivalent to the six month inventory of the brand at that time.
Of course, another strategy is fission.
This is a major feature of TikTok channel.
Why? Because when these online celebrities make videos, they often invite their fans to imitate themselves, or hold some challenges.
These videos are easy to split, forming greater playback and exposure effects.
A lot of sellers said that the online bonus fees are going up very quickly and outrageously now, so they can't afford to do it or they will lose if they finish it.
But there is not only one way of online celebrity marketing.
There are many cooperation models.
We need to find more suitable online celebrity marketing methods.
For us, the cost pressure is relatively small, which is the sharing model.
We will promote our products to online celebrities, and share the profits according to the proportion of sales generated.
It is difficult for a new brand to establish a sharing model at the beginning.
For example, we have a beauty product line.
When we first promoted the product, many people were reluctant to cooperate according to the sharing model at the beginning because the product did not have popularity.
Therefore, only about 10% of our early products used the sharing model.
However, after many rounds of promotion, we can see that this product has been cooperating with online celebrity in the marketing circle.
Online celebrity to you