TikTok will share 50% of the advertising revenue with selected creators, with 100000 fans first

On May 8, IT Home reported that, like other social media platforms, TikTok has been criticized for not providing enough income for creators for a long time.
TikTok has set up a $200 million fund to pay the creators according to the popularity of videos, but the creators are not satisfied.
To solve this problem, TikTok announced the launch of TikTok Pulse, which is an advertising revenue sharing plan for creators.
TikTok Pulse will allow advertisers to display small window ads in the top 4% of videos on the platform.
Advertisers can choose from 12 content categories - beauty, cooking, fashion, games, etc.
TikTok wrote in his blog: "In order to help brands master the pulse of entertainment and culture on TikTok, we are happy to launch TikTok Pulse, which is a new advertising solution that allows advertisers to place their brands next to popular content in For You Feed.
TikTok Pulse aims to provide tools and controls for brands, making them part of the daily moments and trends of participating communities." IT Home learned that TikTok will share 50% of the advertising revenue with video creators who appear advertisements, similar to YouTube's partner program.
TikTok will first test this feature for creators with at least 100000 fans.
It will be launched in the United States in June, and more markets will be opened in autumn.
Insider Intelligence, a market research institution, previously predicted that TikTok's advertising revenue would triple this year to nearly $12 billion, more than the sum of Twitter and Snapchat, and catch up with YouTube in 2024.