36 krypton exclusive | TikTok e-commerce will have a maximum GMV of nearly 6 billion in 2021, doubling this year's target

36 Krypton learned from multiple sources that the highest GMV of TikTok e-commerce in 2021 will be about 6 billion yuan, of which more than 70% will come from Indonesia and less than 30% from the UK.
36 Krypton also learned that the GMV target of TikTok e-commerce in 2022 is close to 12 billion yuan, nearly doubling on the basis of 2021.
Krypton 36 verified the message to the byte jitter, and the other party had no response as of the time of publication.
In contrast, as an e-commerce business with byte hopping in China, Dithering E-commerce will achieve about 500 billion GMV in 2020 at the beginning of its establishment.
According to 36 kryptons, the wide caliber GMV of Dithering E-commerce will reach nearly one trillion in 2021.
In the same year of operation, the GMV of TikTok e-commerce last year was only 1% of that of TikTok e-commerce in 2020, and the vast majority of these 1% were contributed by the Indonesian market.
The European and American markets represented by the United Kingdom had a higher ceiling and were more valued by TikTok officials, but no significant achievements were made.
In April 2021, TikTok will take Indonesia and the United Kingdom as the starting point to test the live broadcast e-commerce business, launch the live broadcast shopping small yellow cart function, and run through the whole process of cross-border e-commerce from marketing, sales to logistics, after-sales customer service, etc.
in the above two places.
A person close to TikTok e-commerce told 36 Krypton that at a re opening meeting at the end of last year, the relevant responsible person said that the proportion of GMV in Indonesia reached more than 70%, compared with that in the UK, the volume of GMV in a day is only about equivalent to a medium-sized live broadcast room in China.
Internally, it is believed that the Indonesian market was relatively successful last year, and plans to increase resource investment.
The Indonesian market can achieve remarkable results after one year of water trial, which is related to the scale and maturity of the local e-commerce market.
According to the data of Momentum Works, Indonesia's e-commerce sales will reach 32.2 billion US dollars in 2020, ranking the fourth in the world after China, South Korea and the United Kingdom, making it the largest e-commerce market in Southeast Asia.
In addition, e-commerce sales accounted for only 20% of Indonesia's total retail sales that year.
According to SenseTower data, TikTok has about 200 million downloads in Indonesia, accounting for more than 40% of the total in Southeast Asia.
In addition to large market scale, Indonesia is also a country with relatively complete e-commerce infrastructure in Southeast Asia.
OVO has more than 20 million monthly active users, forming four mainstream mobile payment channels with Dana, LinkAja and Shopee Pay.
In addition to payment, Indonesia's logistics and network facilities can also meet the needs of live broadcast e-commerce.
Southeast Asia is also the first market for Chinese e-commerce companies to successfully enter.
Ali first laid out the Southeast Asian e-commerce market through the acquisition of Lazada in 2016.
Relying on such strong strategies as package mail and strong marketing, Shopee, backed by Tencent, surpassed Lazada to become the largest e-commerce platform in Southeast Asia in 2019.
By learning from domestic e-commerce experience, the two platforms initially completed consumer education and cultivated Indonesian users' online shopping habits.
Compared with Indonesia, the UK has no access to Chinese e-commerce platforms before, and has no access to logistics, supply chain, etc