FastData released the TikTok ecological industry white paper, predicting that the global short video market will exceed one trillion

(Photo source: Tuchong Creativity) On September 16, the 2022 Global Short Video Summit hosted by FastData was successfully concluded.
At the summit, many entrepreneurs from TikTok's business ecological frontier shared many dry cargo content and insights.
Tech Planet, Moby Dick Sailing, Morketing, TK Growth Conference, Sailing Notebook, DNY123, Cross border 123, Winit and other media broadcast the summit synchronously, attracting wide attention.
At the same time, the summit awarded the TikTok Ecological Sky Eye Award for the first half of FastData.
It is reported that this Tianyan Award involves seven categories of awards, including the most influential person in TikTok's ecology, the best marketing service organization, the outstanding founder award, the best outbound brand, the best MCN organization, the best TSP organization, and the best ecological service provider, covering 42 enterprises and individuals.
At the summit, Mr.
Shi Wenlu, founder of FastData, shared some contents and data in the first industry development white paper of TikTok ecology from FastData Research Institute, which was highly expected and responded by the industry.
On September 21, the Report on TikTok Ecological Development and Global Short Video Ecological Layout in the First Half of 2022 (hereinafter referred to as the "Report") was officially released.
The report is jointly issued by FastData Research Institute, United Nations Securities Research Institute and Morketing Research Institute.
From the perspective of data, based on the FastData data analysis tool, the report comprehensively monitored, analyzed and observed the full closed loop e-commerce data of TikTok platform, analyzed and studied the industry ecology of Guohai Securities Research Institute and Morketing Research Institute, and comprehensively interpreted the overall ecological development of TikTok and the global short video layout in the first half of 2022 in combination with in-depth interviews with many industry professionals, It provides an objective, intuitive and comprehensive observation opportunity for short video industry participants.
The report mainly includes six parts, namely, the overview of the global short video industry in the first half of 2022, and the observation and analysis of TikTok's ecological e-commerce, talent, live broadcast, advertising and service providers in the first half of 2022.
(Image source: FastData) On the overall development of the short video industry, the report pointed out that the main platforms in the global short video field currently include TikTok, Facebook, Google, Twitter, Fasthand, Happy Times, etc.
According to the report, the global short video market will usher in an outbreak period, and the scale of the whole ecological market, including e-commerce and advertising, will exceed trillion dollars in the future.
After the outbreak of the epidemic in 2020, the overseas short video consumption market has been concentrated, and overseas giants have also accelerated their entry into the short video market.
Among many short video applications, TikTok took the lead in achieving explosion, and the commercialization process continued to accelerate.
(Photo source: FastData) Note: The statistical cycle of hot selling goods data is from May to July 2022.
The report indicates that the GMV of TikTok e-commerce in the first half of 2022 has exceeded US $1 billion