TikTok is "under siege". Can Meta sustain the day when the Metauniverse makes money?

Image source: Tu Bug Creative Meta announced that the users of its social media platform, Facebook, showed a downward trend for the first time, and said that TikTok, which was developed by byte beating, is the only social media platform that can compete with Facebook at present, harvesting more users' use time.
Once the news was released, investors were shocked.
The renamed Meta is yearning for the meta universe, while at the same time, the UP owner of TikTok is making a real breakthrough in the fashion industry.
Meta said at the fourth quarter financial report meeting that since the company changed its name, it has reshaped its market position, and its revenue is lower than expected, resulting in a market value decline of more than 200 billion dollars.
CEO Mark Zuckerberg admitted that the decline of Meta's market value and market share had a lot to do with TikTok.
As for Instagram, its explanation is that Reels, which is the target of TikTok, is too young to support an acre of land.
Zuckerberg said that the profitability of video advertising is not as good as that of in feed, which is also an important part of leading Instagram, Facebook and a number of social media platforms to the high light moment of advertising revenue.
By the end of 2021, Facebook's daily active users will decrease by about 500000, and its monthly active users will also be lower than analysts' expectations.
It is reported that the slowing growth of advertising revenue is largely affected by the change of Apple's privacy terms in 2021.
From the perspective of stock prices, Snap and Pinterest are not immune.
On the other hand, TikTok is far from meeting the upper limit of growth.
In September 2021, TikTok's monthly active users will exceed 1 billion.
Meta reported that the monthly life will be 2.9 billion in 2021.
However, in terms of advertising revenue, TikTok was far behind, with revenue of about $4 billion, while Facebook's revenue was $100 billion.
(Source: NASDAQ) At present, fashion category opens a gap for TikTok users and the growth of business value, and also becomes a foothold for Meta and TikTok to compete.
Meta is actively promoting the layout of social media e-commerce.
In recent years, it has launched functions that allow consumers to directly shop on Instagram, including in app settlement, image recognition products and live shopping.
Meta also strengthened the integration between Facebook and Whatsapp, enabling brands to create stores, upload inventory and communicate with consumers, called Shops.
Zuckerberg said that the company launched the Facebook Shops function to facilitate consumers to buy directly after discovering a new brand or product, without having to switch to the browser or re-enter payment information.
Metaspace is widely regarded as the next stage of Internet evolution, and is expected to have an important impact on the fashion industry like social media.
At present, Gucci, Ralph Lauren and other luxury brands have signed metaspace experience on Roblox, Zepeto, Decentraland and other platforms.
Morgan Stanley predicts that