[Yibang Power News] On December 22, it was reported that today, TikTok held its first private cross-border business meeting in Guangzhou with the theme of "seizing new overseas business opportunities".It is understood that in the next five years, TikTok e-commerce will enter the major mainstream markets in the world.The three carriages of TikTok - live broadcast, short video and shop window - will lead Chinese businesses to enter the trillion race track.From now on, cross-border sellers can access TikTok e-commerce cross-border business official website, official WeChat and official entry process portal to open TikTok Shop.It is reported that at present, TikTok Shop only opens the UK market for cross-border business, and will open the markets of other countries in succession.The commodity category of this investment promotion is full category, covering 3C digital, beauty makeup and personal care, clothing accessories, shoes, boots, bags, furniture and life, plush toys, holiday gifts, etc.In terms of logistics, businesses can deliver goods through TikTok Shop's cooperative logistics channels, and businesses with FBA warehouses or other overseas warehouses can also deliver goods through overseas warehouses; In terms of traffic, merchants can choose to enhance product exposure, click and purchase through Promote self-service promotion or through the new bidding advertising solution provided by TikTok Ads Manager platform.It is reported that only cross-border sellers with Chinese mainland or Hong Kong company qualifications, experience in opening stores on Amazon, eBay, Aliexpress, Wish and other mainstream European and American e-commerce platforms, and DSR>4.5 can apply for TikTok Shop.In addition, TikTok also requires merchants to have their own TikTok UK account, which must have published at least 5 short video content, and have accumulated 100 likes, and the account has no violations.At the meeting, TikTok also announced the policies of five major service providers and authors to promote the ecological development of content, seven major businesses and general policies to help businesses reduce initial operating costs.Among them, the five major service providers and authors' policies include: national star exploration plan, cooperation with original authors, author growth incentive, sales rebate plan, and brand service incentive.Seven major merchants and general policies include: full opening and settlement, free commission for new merchants, order reduction and exemption of postage, continuous incentive for self broadcasting, award for non-stop broadcasting during the Spring Festival, boutique subsidy plan, and support for overseas brands.The regular services of TikTok include business managers, business universities, native foreign language anchor matching, promotion of agent operators, cooperation and matchmaking of global talents, joint construction of live broadcast bases and legal and compliant network solutions.
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