Overseas tycoons are hard to suppress TikTok

Photo source @ visual Chinese | itlaoyou com, author | Han Zhipeng has a fierce epidemic, forcing people around the world to be physically isolated, while online entertainment is ushering in a golden age.
In this case, the number of TikTok downloads in Google Play Store has exceeded 1 billion, and the total number of global downloads has approached 2 billion as of February this year;
In that case, the Quibi App, which is positioned as "short video version of Netflix", went online on April 6, and the server crashed due to the influx of a large number of users that day.
The competition between overseas short videos and TikTok is behind the competition.
Since 2018, TikTok has risen strongly in Japan, the United States, India and other places.
The rapid growth has made the giant feel "the country is in danger".
Facebook and Snapchat also listed TikTok as an important competitor in public.
TikTok showed a "rocket like" speed, and endless regulatory disputes followed.
Facebook and other overseas giants launched a "defensive counterattack" against TikTok, aiming to recapture the field and encircle TikTok.
The external environment is complex and changeable.
Can TikTok carry the banner of China's Internet going to sea? It's hard to stop TikTok.
Imagine that when you open a movie with the vertical screen, the face of the hero can be full of fear or joy.
When you convert it to the horizontal screen, you can see the layers of the screen scenes.
The switching between the vertical screen and the horizontal screen is "silky smooth".
This is not science fiction, this is Quibi.
Before Quibi's horizontal and vertical screen switching function was officially launched, Quibi had worn countless auras: founder Kazenberg was a gold medal producer in Hollywood;
The product has not been released and has raised 1.75 billion dollars.
The investors include Disney, Warner, Ali and other giants.
To win the giant rose branch, Quibi wins the content.
As a short video app, Quibi takes longer than TikTok for each video, averaging 10 minutes;
Quibi is also more professional than YouTube, focusing on PGC content.
At present, Quibi mainly promotes "chapter movies", dividing 120 minute feature films into 10 minute episodes for broadcast, and also includes video news, short variety shows and other content.
Its professionalism is reflected in the production team with a large number of famous brands, including actress Jenny Flopez and director Steven Spielberg.
With all the stars gathered, the cost will not be reduced.
The production cost of Quibi is 120000 dollars per minute.
It is not difficult to see that Quibi is like a "short video Netflix", more like a "boutique TikTok".
The content it produces has long-term value, can bring high stickiness users to the platform, and has nothing to do with TikTok in road selection.
At the same time, against the background that the content track is going to be vertical and the short video content tends to be homogeneous, the video news and high-quality short video featured by Quibi represent a new growth direction.
Especially when 5G is about to be commercialized on a large scale, Quibi is expected to compete with TikTok.
The ideal is full, and the reality is skinny.
On the day of launch, Quibi was on the App