Who is using TikTok in Atlas?

Reporter | Editor | Cai Xingzhuo TikTok is a content platform based on user production, which allows users to generate their own content in the form of music, live broadcast, etc., and can directly edit their own videos on the platform, and interact with other users through likes, comments or sharing.
According to the data of Sensor Tower in April this year, TikTok has been downloaded more than 2 billion times worldwide, and installed more than 300 million times on the App Store and Google Play in the first quarter of 2020 alone.
The impact of COVID-19 has, to some extent, led to an increase in downloads, participation and revenue.
Among TikTok's global users, Indian users have always been the biggest driving force for TikTok's installation.
As of April this year, the (lifetime) downloads of Indian users had exceeded 30% of the total downloads, significantly exceeding the total number of Chinese users who installed nearly 200 million times (excluding the number of installations generated by third-party Android stores).
The United States ranked third in the number of installations.
TikTok covers more than 100 countries and provides more than 70 languages.
The growth of the user base means that the content produced by users in TikTok is very rich, ranging from dance challenges with strong entertainment to doctors' daily life.
According to Forbes, TikTok is mainly used by people aged 16 to 24 (more than 40% of users are in this age group according to 2019 data) - many of them no longer share their new stories on Facebook and Twitter, so it seems not surprising to jump to this platform.
It can be said that TikTok seems to know more about the younger generation of users than other similar competitive products.
It is worth mentioning that about 90% of TikTok users use this app every day (Statista, 2019).
As a unique phenomenon, TikTok has also been studied by many researchers.
Some scholars pointed out that although TikTok and Youtube have some similarities due to its video function, its social interaction and mobile friendly design make it more similar to Instagram.
At the same time, users may use TikTok for escapism, social interaction, archiving and recording, which can help them release themselves from pressure.
For the creators of short videos on the TikTok platform, this application meets the users' needs for self-expression and recording on the public platform at the same time.
Under the data, what kind of people are using TikTok every day? Let's follow these pictures to the back of the mobile phone lens to see the faces of these TikTok talents* Reference: Omar, B.,&Dequan, W.
(2020) Watch, share or create: The influence of personality traits and user mot