Article | Wu Aohan, editor of AI Financial News Agency | Why did Zhang Shuo TikTok carry it to the end? It is very appropriate to describe the fate of TikTok with twists and turns.
According to the World Wide Web, citing the Wall Street Journal, just after Byte Beat agreed to divest TikTok's US business on the evening of August 1, due to Trump's clear statement of repression, Microsoft has suspended negotiations with Byte Beat on acquiring TikTok's US business.
Earlier, according to the Wall Street Journal, President Trump told the media on Air Force One that "as far as TikTok is concerned, we will prohibit it from entering the United States." "Goodbye, TikTok." At the same time, many up hosts on TikTok have said goodbye to their fans.
Figure/Visual China has no doubt that whether it is "blocked" or acquired, TikTok, as one of the most successful offshore applications in China, is a sad ending.
Otherwise, is there no better choice? On the Internet, people sometimes ask why TikTok doesn't take the initiative to withdraw from the US market? It is commented that TikTok is innocent and guilty.
It is precisely because its strong rise in the American market has impacted the position of "America's first", as well as the cheese of some Silicon Valley giants, that TikTok will be targeted.
If he voluntarily withdraws, he will be targeted by others.
However, for any mature enterprise, commercial considerations will be an important factor in making a decision.
In 2017, in order to enter the American market, TikTok's parent company, Byte Beat, had spent a huge amount of US $1 billion to acquire its competitors at the beginning, and the investment in marketing advertising in the following years was also astronomical.
In the business world, investment must be rewarded.
If TikTok actively withdraws from the U.S.
market, its early "investment will undoubtedly be nothing" It has been reported in the media that an American investment institution wants to launch an acquisition of TikTok and offer an offer of US $50 billion, which is 50 times its expected revenue of US $1 billion in 2020.
Of course, the development prospects of TikTok in overseas markets are huge.
No matter what method is used to evaluate its market value, it will be underestimated.
But when it is sitting at a negotiating table that is doomed to have no voice, how to raise its own value is probably the priority.
Moreover, the shareholders in the byte beating list, such as Sequoia Capital and General Atlantic, are all from the United States, and they will not give up their own markets with huge development prospects.
According to the report of market research organization eMarketer, in 2019, the number of TikTok users in the U.S.
market increased by 97.5%.
In 2020, the number of users in the U.S.
is expected to reach 45.4 million, and in 2021, the number will exceed 50 million.
According to other data, in January 2020, the revenue of TikTok and TikTok totaled $28.6 million, of which the U.S.
market accounted for 10.1%, second only to China.
fact

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