What is TikTok? How to market on it?

TikTok, you may have seen its viral Facebook advertisement, heard of it from your children or seen it in the news.
But what is this? In short, TikTok is a Chinese social network that puts video first.
People can post short videos, edit them, add music and post them to their TikTok followers.
Most of the content on the site is comic, just like Vine, a video network in late Twitter.
Some of the most popular genres include short plays, lip singing, thriller videos and cooking guides.
As mentioned earlier, the network uses Music Ly starts in China.
However, it was renamed TikTok last year and quickly attracted attention in the United States and Australia.
When we say "get traction", we mean that it is estimated that more than 500 million people are using TikTok, which means that the scale of the network exceeds that of Twitter and Pinterest.
With this in mind, TikTok is becoming a larger marketing platform, especially for the young market.
Therefore, in this article, we will explore and show you who should conduct marketing on TikTok and how to conduct marketing on TikTok.
The user group of TikTok is very specific.
Before starting marketing on TikTok, please ensure that your demographic data are consistent.
TikTok is widely used by people between the ages of 16 and 24.
This age group accounts for 41% of the total user base.
Unfortunately, although it is safe to assume that 24-30 constitutes another large audience, social networks do not publish much content.
Therefore, with this in mind, if your audience is young, we recommend using TikTok for marketing.
There is no doubt that the elderly will soon start using this service, but if it is targeted at this audience, your marketing resources may be better used elsewhere.
This is the method of marketing on TikTok.
You can choose two options for marketing on TikTok: online celebrity marketing or original content.
These have their own advantages and time commitments, so we will guide you through the following two options.
The online celebrity marketing on TikTok will be very large, from makeup to baking videos.
TikTok is full of people making things.
There are some huge TikTok hits in these areas - in fact, some people have millions of subscribers.
These online celebrity audience groups want to buy your products, so please cooperate with them and carry out online celebrity marketing activities.
Pay these Internet celebrities to use your product on the camera, or promote your brand in their videos by other means, so that your product will stand out.
But more importantly, you will also win the trust of some online celebrities.
One third of consumers trust the opinions of online celebrity more than the brand says, so please use it to gain advantages.
Please keep these five things in mind when conducting online celebrity marketing activities.
It may be a powerful TikTok marketing strategy to dabble in the original content and make your own content