Anxiety, envy, chasing, who is rich in TikTok?

Editor's Guide: Someone once asserted that "TikTok will become the 'second tremolo'".
In this article, Li Tong, the hero, "All in" TikTok, is at a loss.
What difficulties does TikTok e-commerce face in realizing? Can it really make people rich? This article may give you some inspiration.
"If you give up, you won't be reconciled;
if you don't give up, you won't make any money.
It depends on how long you can endure." After working as TikTok e-commerce for more than half a year, Li Tong's heart was very tangled, and he was not sure whether his original decision of "All in" TikTok was correct.
Last August, Li Tong established a company specializing in TikTok e-commerce.
At that time, there was only one ardent and simple idea in his mind: "TikTok must be the 'second tremolo'." However, after several months of hard work, Li Tong's company did not see any improvement, and still maintained its operation under the condition of living beyond its means.
"We are lucky.
We haven't lost money since we were TikTok." Circulation cross-border was founded in early 2020, which is also a cross-border e-commerce company based on TikTok ecology.
Its CEO "Sky Laosi" recalled that "we basically stepped on every development period of TikTok, such as short video natural flow and live broadcast flow, and we caught on the golden nodes." In his opinion, TikTok has provided a lot of imagination space for overseas entrepreneurs, both from the perspective of the traffic scale of the platform and the breadth of the market.
At this stage, TikTok live broadcast has a low entry threshold, the platform also has various policy support in the early stage, and the overall trial and error cost of merchants is relatively low.
It is undeniable that, although the "liquidity" released by the combination of TikTok and cross-border e-commerce has yet to be verified, it has attracted a large number of players to seize the opportunity.
While looking forward to TikTok replicating the "wealth making myth" of TikTok e-commerce, some of them have made a preliminary journey, while others have just been persuaded to quit.
1、 It is a "T brand" often mentioned by the industry to envy, worry and catch up with Newme at the same time.
Newme, founded in November 2020, mainly sells household products such as lamps, kitchen appliances, bathroom appliances and electric tools.
It uses TikTok short videos and live broadcasts to plant grass and carry goods, and uses TikTok Shops (small stores) and independent brand stations to receive traffic and realize the transformation of commodity sales.
Since the official sale in March 2021, the monthly sales volume has reached one million dollars by the second half of 2021.
Cloud, a cross-border supply chain service provider, has also been envied by some sellers for its "order explosion" experience in TikTok.
"They set up a live broadcast room in the TikTok UK market, and found a service provider to specialize in selling talent.
They once promoted a product, a cup with a colorful appearance.
They made hundreds of thousands of orders a month, and almost every day they reached the top of the TikTok Shop UK live broadcast list." Such a case can really give TikTok e-commerce people "chicken blood".
However, some players who are worried about whether they can afford their employees' salaries are more representative of most cross-border enterprises