Southeast Asia TikTok drainage short video novice tutorial, TSP service provider PONGO offers pure dry goods

In the field of TikTok e-commerce, short video streaming and live delivery complement each other, and their complementary advantages can effectively help brand promote products and give full play to commercial value.
So what exactly is the leading short video? What is the difference between it and regular short videos? What are the characteristics of draining short videos? This issue of PONGO summarizes the TikTok drainage short video novice tutorial for you, hoping to give you some help.
The role of short video drainage The main purpose of short video drainage is to lead users to the live broadcast room, so as to obtain more natural traffic for the live broadcast room.
Due to its low cost and high efficiency, many brand businesses will choose to use the method of short video drainage to create momentum for the publicity of the live broadcast room.
PONGO live broadcast operation Felix has operated live broadcast in many countries in Southeast Asia, and has rich experience in live broadcast cargo and short video operation.
He said: "The role of channeling short videos is first to help improve the exposure of the live broadcast room, and secondly to make consumers who enter the live broadcast room more accurate.
In addition, it is also possible to obtain support from official traffic for channeling short videos with explosive funds.
In short, channeling short videos is a low-cost and effective means of channeling." Richard, senior PONGO operator, said: "PONGO's matrix account B&F sets up accounts for Thailand, Malaysia and Indonesia, and subdivides categories such as mother and baby, 3C and beauty cosmetics.
We will test on different accounts.
When the exposure of videos released is high, we will release videos at that time.
However, the main purpose of streaming short videos is to channel for the live broadcast room.
Generally speaking, we will send videos at that time It will be released one hour before the broadcast, so that short videos can drain the live broadcast room more effectively.
If there is a big promotion, it will release a short video of drainage for several consecutive days to create momentum for the promotion of the event.
" The content of the short video with key information needs to convey several elements to the audience: the time when the live broadcast room starts, what the live broadcast room does, and why the live broadcast room is needed.
It is always a reason for consumers to watch the live broadcast room to stream short videos.
Time and date: Generally speaking, the streaming short video will be released about an hour before the broadcast, so that users can swipe the short video and enter the live broadcast room to watch the live broadcast.
For an important promotion, operators need to release a preview video several days in advance, and inform users of the live broadcast date and time in the video.
Richard said: "It is necessary to say the important things three times, and repeat the live time continuously in draining short videos.
The key is to let users remember the live time." What does the live broadcast room do: The main content of streaming short videos is to tell the target consumers what our live broadcast room does.
The main shooting methods of leading short videos include story broadcast, product broadcast and subtitle broadcast.
PONGO account @ bestandfirst_ Mart released a short video of drainage, which well integrates stories, products and subtitles.
The plot of this video is that the PONGO anchor encountered water leakage in the toilet, and used a paper towel to wipe it more and more dirty, so he chose to use absorbent diapers to deal with the water, and achieved good results