Agency: TikTok's US advertising revenue is expected to reach 5.96 billion US dollars this year, 2.8 times that of last year

[Article/Observer Wang Mochu] According to the latest forecast data released by market research company Insider Intelligence, Tiktok ("Tiktok" International Edition)'s advertising revenue in the United States this year is expected to reach 5.96 billion dollars (about 40.28 billion yuan), which is about 2.8 times the figure in 2021.
Tiktok is currently one of the most popular social media applications in the world, with more than 1 billion active users worldwide.
Byte Beat launched TikTok in May 2017 and invested hundreds of millions of dollars to enter the foreign market.
Later, it spent 1 billion dollars to acquire similar products music in North America in November 2017 Ly, further establishing Tiktok's leading position in the global market.
Previously, the data released by the data company Sensor Tower showed that TikTok had 3 billion downloads worldwide, becoming the first application other than Facebook to achieve this goal.
Insider Intelligence, a market research company, said that although Google and Meta were still the kings of the digital advertising market, TikTok's growth rate was too fast.
up to now.
Tiktok continues to attract a large number of new users, which may be due to the rise of the short video market after Apple updated its privacy policy.
According to statistics, Google's advertising revenue in 2021 will be 209.5 billion dollars, about 1417.35 billion yuan;
Meta's advertising revenue in 2021 is 114.9 billion dollars, about 777.34 billion yuan.
The comparison of advertising revenue between Meta and Google from 2017 to 2021 is in millions of dollars, as shown in the figure from Statistics.
Last year, Apple updated its privacy policy and announced that it would protect consumers' privacy by restricting targeted advertising on mobile devices.
This move can be said to change the game rules of targeted advertising among Apple users.
According to the analysis of American industry information website "GizChina", Apple's new privacy policy will cause advertisers to be unable to judge whether Apple users have seen the advertisement, so they have to scramble to find new ways to contact consumers.
Meta and Google's digital advertising business are deeply affected.
But for TikTok, this is good news.
Because in the process of various companies transferring advertising expenditure to new areas, a large part of advertising business has been deployed to the short video platform led by TikTok.
In recent years, the number of downloads and users of TikTok in the United States has grown rapidly, making it the fastest growing social media application.
Insider Intelligence has previously written an industry analysis under the title "TikTok's threat to YouTube".
Also due to the rapid expansion of TikTok, Insider Intelligence predicted in the latest data that TikTok's advertising revenue in the United States is expected to reach 5.96 billion dollars (about 40 yuan) this year