Oscar "embraces" TikTok, expecting to retain more young audiences

The 94th Academy Awards will be held in Los Angeles on the evening of March 27 local time.
As the most famous film award in the United States, the Oscar is still shining, but its influence and appeal are declining.
Under the impact of various online videos and short videos, the audience rating of the Academy Awards decreased year after year.
It is reported that the audience rating of the Oscars in 2021 will plummet by 58% compared with the previous year, a record low.
The number of viewers aged 18 to 49 dropped by 64%.
Oskar is already very old in the eyes of young people.
People can't help wondering how to retain more young audiences in the future? The sci-fi film Sand Dune, which Oscar used to "experiment" with social media, is one of the most popular Oscar movies this year, and has won 10 nominations including the best film.
Whether or not it can win the Little Golden Man in the end, the reputation of Dune has been very successful - at least on social media.
Since its debut in September last year, the relevant content of Dunes has been played more than 1.3 billion times on TikTok, an overseas short video platform.
Master Hans Zimmer's magnificent soundtrack and deeply rooted performance of Timoth é e Chalamet, the leading actor, have created a trend of "dunes" among young people.
The content of Dunes on TikTok has been played more than 1.3 billion times.
"On TikTok, you can feel the pulse of film fans all over the world." Julian Green, TikTok film review blogger with 2 million fans, said, "As long as a new film is released now, someone will discuss the film on TikTok the next day." Feeling the strong appeal of social media to young people, the Academy of Motion Picture Arts and Sciences (hereinafter referred to as the Academy of Motion Picture Arts), the sponsor of the Oscar, turned its attention to TikTok.
At the beginning of 2021, Oscar officially settled in TikTok.
At present, there are nearly 740000 fans in the official Oscar account, 17000 fans in the Academy of Film and Art account, and the third account is also eager to try.
Compared with the gorgeous award ceremony, Oscar tries to be more lively and friendly on TikTok.
"Social media is an experiment, and we want to be more grounded." Said Meryl Johnson, vice president of digital marketing at the Academy of Film Arts.
Before the awarding ceremony in 2021, Oscar asked David Ma, an online celebrity director, to partner with Eugenio Derbez, a well-known filmmaker, to make a live show on TikTok.
For this social media trial, Merry Johnson said that the influence of TikTok celebrities was a major factor they considered.
Because of social media, Oscar defendant went to court, and the Academy also faced pressure to strengthen the influence of social media accounts.
In 2020, Michael Shamberg, the Hollywood ace producer who once supervised the production of "vulgar novel", "never compromise" and many other award-winning films, will be promoted to Los Angeles