44.6 million videos were played in 10 seconds, and the "Boba Straw" won in TikTok

In recent years, the topic of green consumption in Europe and the United States has been heating up.
Many European and American consumers are increasingly paying attention to products related to environmental protection, and nearly 100 billion green business opportunities have emerged behind them.
According to relevant data, 38.4% of Gen Z and 49.6% of Millennials in the United States believe that sustainability is very important when shopping.
In addition, the demand for environmental protection products is also growing.
More than 75% of respondents said that they pay more attention to sustainability in their daily life;
Another 65% of consumers said they would like to spend more money on the products of enterprises committed to environmental and social undertakings.
On TikTok, more and more Generation Z consumers begin to pay attention to the consumption and purchase of products that conform to "sustainable development", especially products with the three characteristics of "environmental protection, recyclability, and high face value", which have become the choice of many Europeans and Americans for aesthetic lifestyle.
1 In TikTok, there is a blogger named @ laurensfavefinds who is a loyal fan of Boba milk tea.
At first glance, the blogger's account data shows that the average 108, 000 followers seem to be an ordinary little online celebrity.
Fig./tiktok But after flipping through all the videos on the account, you will find that although the account has only been created for more than a month, the first unpacking video of "milk tea key chain" has reached 169000! Figure/tiktok's videos released subsequently have extremely high playback volume, which can be maintained at about hundreds of thousands.
In addition, in just one month, three popular videos with millions or even tens of millions of playback volume have been produced.
Figure/ tiktok@laurensfavefinds It seems to be an account that the blogger simply brings goods.
The video content is mainly around a "delicate, small and reusable" Boba tea straw set for promotion.
One of the most popular videos was born on March 5 this year.
In the video, the blogger from Singapore showed how to use the Boba tea straw set sold at home in just 10 seconds.
Never thought that the video became popular overnight! As of the press release date, the video has been played up to 44.6 million, received 3.8 million likes and 2000 comments.
Figure/tiktok The content of this video is very simple and crude.
In just 10 seconds, there are four actions - one turn, one shake, one poke, one suction! Figure/tiktok In another video with 9.3 million playback, the content is also very brief, but it gives an overview of the environmental and creative design concept of this Boba tea straw set, which also attracts the attention of many users.
Fig./tiktok From the video content, this Boba tea straw set is small and cute in shape.
The key ring type jewelry design is very convenient to carry when going out.
However, the most important thing is that this product can completely solve the embarrassing situation that when milk tea lovers drink milk tea, the paper straw is too soft to open the plastic film, and it also conforms to the environmental protection concept of European and American consumers.
Figure/tiktok flipped over the comment area and found that many users were asking for purchase links.
Fig./tiktok2 Through @ laurensfave