Copying JD Logistics, TikTok plans to establish a local TikTok e-commerce warehouse to start logistics.
This time, Zhang Yiming copied the operations of Liu Qiangdong and Bezos.
According to the late LatePost report, recently, TikTok e-commerce is preparing to launch a logistics warehousing plan called Haiwang.
It is reported that the plan is mainly aimed at the British market, and the main mode is to store some goods with stable sales to the local warehouse in England in advance, so as to shorten the logistics time and improve the timeliness.
It is very similar to Amazon's FBA warehouse model.
Friends who are not familiar with cross-border e-commerce can compare it with JD's proprietary logistics in China.
They all build their warehouses closer to consumers.
It is reported that, in general, it takes at least 10 to 15 days for TikTok e-commerce to ship goods from China to the United Kingdom.
According to internal calculations, this new logistics warehousing plan can shorten the average performance time to 3 to 5 days, which is almost equal to the timeliness of ordinary domestic express delivery.
Coincidentally, TikTok's good brother, Diaoyin E-commerce, has also accelerated the construction of the logistics supply chain field.
According to previous media reports, Diaoyin is testing the new distribution service "fast delivery".
This service can provide consumers with the logistics experience of the same day arrival of goods in the same city and the next day arrival of goods in surrounding cities.
The precondition for the same day arrival of goods in the same city is to place an order before 11 a.m.
Combined with the "Yinzunda" service launched by Tiaoyin in recent years, as well as the "Tiaochao Home Delivery" and other business attempts, we will find that bytes are gradually increasing the importance of logistics distribution.
And in this process, an important change has occurred.
Previously, it was widely believed in the industry that the byte logistics system was more like a rookie, taking the route of light asset logistics platform.
However, in recent years, the domestic dithering tests of "speed delivery", "dithering over door-to-door delivery" and foreign TikTok's local warehouse plans have all shown that the timeliness of logistics distribution has become the main direction of their efforts in the byte e-commerce system.
The current byte logistics system of Tuyuan Tech is more like learning successful experiences from JD and newcomers, instead of just doing homework around the logistics platform.
As the learned big brother, Amazon spent 30 years and more than 10 billion dollars in the construction of its logistics system;
The domestic JD Logistics has also been in the business for 14 years, with investment of no less than 100 billion yuan.
Therefore, for the new TikTok e-commerce, the birth of the local warehouse of the Sea King Plan is just a small step in the construction of logistics distribution.
There is still a long way to go in the future for the wild growth of TikTok.
I'm afraid some people do not know how crazy TikTok's data is today.
In 2020, TikTok will become the app with the longest average usage time for American users;
In July 2021, the total number of TikTok downloads in the world will exceed 3 billion;
In September, Tik Tok's global monthly active users exceeded 1 billion;
In December, TikTok surpassed Google to become the most visited Internet website in the world.
According to App Annie's data, Till now, TikTok's global users have exceeded 1.2 billion.
It is estimated that by the end of 2022

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