Now entering TikTok, is it to blame the cannon fodder or seize the bonus?

Through this series of TikTok reports, we have a preliminary understanding of TikTok, and then we return to the original and most fundamental question: Do you want to do TikTok? How to do TikTok? Today, we will try to answer this question and hope that more TikTok players can leave a message in the comment area.
This is the sixth report in TikTok series.
Related reading: "From TikTok TOP100 bloggers, see the source of happiness for 1 billion netizens", "Why are 99% of TikTok businesses losing money?", "The anchors, institutions and service providers say so", "Is 1:1 copy of the dithering game on TikTok a blow to reduce dimensions or acclimatization?" 88 Service Providers Seize TikTok: Can Do It, But Don't All in.
Chart: NUIDTikTok e-commerce, do it or not, this is a question.
Since TikTok Shop was launched in February 2021, just like the dithering players who hesitated to do dithering in 2018 and worried about whether it would be too early, the current TikTok players are facing the same dilemma.
The reason for TikTok e-commerce is simple.
First of all, China is too voluminous.
When the live broadcast e-commerce is becoming more and more a stage for those big players, some people inevitably feel a little hopeless.
In fact, the current all in TikTok e-commerce may not make much money in China.
When asked whether to be a TikTok e-commerce company, a friend made a relevant person in charge said that he had considered it, but now he has hardly done anything.
He should focus on China.
"The focus now is to build a vertical broadcasting room".
In addition, the profit returns of traditional cross-border e-commerce platforms such as Amazon and AliExpress are also decreasing.
The end of the dividend period has forced many original cross-border players to focus on TikTok e-commerce.
Secondly, TikTok's traffic is too attractive.
One billion days of work is almost equal to two shakes, and it is still in its early stage.
More than one TikTok player was slightly excited and said that he hoped to use his mature live broadcast experience in China to achieve dimension reduction.
According to the latest App ranking data of Sensor Tower, the overall number of TikTok downloads in the first quarter of 2022 still ranks first.
In the Google Play download, TikTok followed Instagram and Facebook and ranked third.
Last June, Li Ming (a pseudonym) began to reuse the industrialization method of domestic MCN in Thailand.
Chinese bosses operated the market and Thai employees implemented it.
Regardless of cultural differences, Li Ming's MCN was cruelly running data and sifting cases.
Now, Li Ming's MCN has topped the Thailand MCN ranking for many times in succession.
He thinks that the domestic experience can be reused to a large extent in Thailand, which is not difficult.
If there is a problem, it may be the team level.
Finally, cross-border e-commerce has great potential.
According to customs statistics, the import and export scale of China's cross-border e-commerce will reach 1.98 trillion yuan in 2021, an increase of 15%, including 1.44 trillion yuan of export, an increase of 24.5%.
Enterprise investigation data shows that China's existing cross-border e-commerce related enterprises