How can e-commerce brands operate in TikTok for a long time? TikTok for Business Sailing Marketing White Paper is here

Although the short video platform TikTok is not a shopping application, it is already closely related to shopping.
TikTok users' habits related to shopping on the platform are becoming more and more obvious - while leading the global cultural trend, TikTok brings users a new e-commerce shopping experience and imperceptibly affects users' purchase decisions# The number of videos viewed under the TikTokMade Me Buy It tag is approaching 24 billion times.
The effect of this short video platform in persuading users to buy can be seen.
According to the data released by TikTok for Business, compared with non TikTok users, TikTok users are more likely to engage in shopping related behaviors on the platform: they are 2.1 times more likely to seek fashion inspiration;
The possibility of looking for beauty inspiration - 2.0 times;
The possibility of finding inspiration for home life - 1.6 times;
Now, TikTok users can look for shopping inspiration on the platform, participate in interactive discussions, jump to independent stations to buy, and even place orders directly in the UK and four Southeast Asian countries that have opened TikTok Shop.
Cross border e-commerce has entered the era of multi-channel transformation, and TikTok has increasingly played an important role in accelerating the growth of e-commerce.
The 2022 TikTok for Business Sailing Marketing White Paper (hereinafter referred to as the "White Paper") was recently released.
The white paper interprets TikTok users' e-commerce shopping behaviors and preferences, disassembles TikTok e-commerce marketing links, and analyzes the trend of mature e-commerce markets and high potential emerging e-commerce markets.
As for the "product efficiency integration" that cross-border e-commerce sellers are most concerned about, the white paper also provides methodology to teach sellers how to use TikTok e-commerce marketing mix fist.
The following is about the wonderful dry goods refining of e-commerce marketing trends and brand long-term transformation methodology in the white paper.
The full text is about 2000 words, and it takes 4-5 minutes to read.
If you want to read the original white paper and learn more, please drop down to the end of the paper and download it for free.
Two trends of e-commerce shopping: branding, entertainment, strong external opportunity orientation, short advantage period, and low barriers - these three keywords are a true portrayal of the growth path of cross-border e-commerce going to sea in the past.
Change has occurred.
The multi-channel layout of e-commerce, the DTC model began to compete with the platform model, and the rise of social e-commerce.
More flexible ideas are needed to tap into the wealth of cross-border e-commerce.
According to the timeline, the white paper divides the cross-border e-commerce growth model since the 21st century into three stages: going to sea relying on the supply chain and manufacturing advantages (2000~2011) - going to sea relying on the global centralized e-commerce flow dividend (2012~2018) - getting new growth going to sea relying on the diversified e-commerce channel reform (2019 to date).
"Under the background of new market situation and consumer behavior trend, China's cross-border e-commerce shows the characteristics of" three new "and needs to find long-term and healthy growth ideas." Under the "three new" characteristics mentioned in the white paper, the past growth model has more or less encountered bottlenecks and faced three business challenges.
Building brand power has become the key to building a long-term sustainable business model.
The trend of e-commerce branding is fierce,