The new dark horse of social media, Be Real, triggered the imitation of TikTok and Instagram

In January 2020, Alexis Barreyat and Romain Salzman, two French people, jointly founded Be Real.
Before creating the platform, they worked in Go Pro.
Later, Be Real raised US $30 million in round A financing led by famous venture capital enterprises such as Andreessen Horowitz.
The social media software Be Real will release shooting tasks at an irregular time every day.
Users can call the front and rear cameras at the same time, complete the current status record within 2 minutes, and share interactively with their friends.
Instead of relying on filters and beauty to over decorate people and scenes, this distinctive and slightly "rebellious" characteristic marketing point sets Be Real apart and strongly echoes the brand name.
Be Real's characteristic playing methods also made it popular, which triggered the competition between TikTok and Instagram, the big brands of social media.
According to The Verge, Instagram launched Dual in July and TikTok launched TikTok Now in September, both of which reveal the shadow of Be Real.
According to the estimates of the Washington Post and Apptopia, by 2022, the app has had about 56 million downloads, and is also one of the most downloaded apps in the world in August.
As of the last week of September this year, Be Real ranked second on the list of free apps in the Apple Store.
It is reported that Be Real, which has more than 10 million users, has less than 30 employees behind it, which is small and powerful.
A small boat is easy to turn around.
According to TechCrunch, unlike other competitors, Be Real is considering adding more paid functions instead of relying on advertising as its main revenue.
As a new generation of social media "Houlang", domestic cross-border sellers can't miss the dividend period of the platform.
Use the "sense of reality" and "sense of scene" advocated by the platform to integrate the real form of their own products and the real concept carried by the brand to form a strong and distinctive marketing point, create a private channel for consumers who love the sense of reality, and enhance the credibility of products and brands in the market.
Cover source/creative compilation of Tuchong/Hugo cross-border Liu Zhiwei