How to find your audience on TikTok

How to find your audience on TikTok? In this article, Hotlist will answer this question.
TikTok has witnessed a rapid growth in the past few years, with monthly life exceeding 1 billion yuan.
The most striking thing about TikTok is its convenience in content production.
Users can simply create content from their phone and complete it with backgrounds, stickers, filters, and emoticons.
They can even share comments and reactions online.
Now, more and more brands are using TikTok to improve brand awareness and interact with younger people.
The ability to establish a deeper connection with the audience in a deeper way is the reason why TikTok users feel that their time on TikTok is "worth it".
This is a positive experience.
They can connect with communities, brands, interests and the whole subculture within the platform.
The research reveals that the combination of TikTok's innovative content preference delivery and short audio video format attracts consumers at a deeper emotional level.
This connection means that TikTok is more memorable than TV or other digital video ads, and more attractive than other leading platforms.
For enterprises already on TikTok, the contacts they have established are driving real business results.
How to find your target audience When looking for an audience on TikTok, it is important not to think about the "who" of the audience, but to start thinking about the "what" they are interested in.
Connecting with groups or subcultures with common beliefs and ideas allows you to transcend categories such as age, gender, and location.
These modern tribes shine brilliantly on TikTok, attract to this platform to celebrate their characteristics, share their passion with like-minded users, publicly express themselves and find new ways to stimulate their enthusiasm.
Brands that can use the power of subculture can use a certain degree of brand affinity and purchasing behavior to promote them to the status of worship.
Explore and participate in the success of any enterprise on your subculture TikTok, starting with building real connections and allowing your various audiences to have a good time on your content (and your content with them).
Understanding the type of content your audience has already engaged in is critical because it provides direction for how you can join the conversation.
One of the fastest ways to find the subcultures your brand wants to connect with and understand the content consistent with its beliefs is through theme tags.
On TikTok, the Discovery page will share popular theme tags at that time, but the real power to find subcultures lies in the search bar at the top of the screen.
By entering interests or keywords in the search bar, you can immediately see which topic tags were used in the conversation and how many views were obtained.
The more you watch it, the more popular it will be.
But the less you watch it, the more enthusiastic and niche subculture it may be.
This may be a potential brand opportunity.
After attracting audiences to find the target audience by searching relevant topic tags, it is time to start the dialogue.
In addition to creating original content, there are many options