Privy Council No. 10: A TikTok Video Pulls Apple's Vice President Down

Source: Privy Council No.
10 Tony Bravins, Apple's vice president in charge of procurement, lost his job because his vulgar remarks were wildly circulated on TikTok.
On September 29, an Apple spokesman confirmed to CNBC financial website that "Tony is leaving Apple".
His resignation was caused by a TikTok video released on September 5.
Even in his dream, Bravins would not have thought that such a big trap was prepared for him at the Pebble Beach Auto Show in California on August 18.
On the same day, Bravins, who was visiting the auto show, was stopped by TikTok video blogger Daniel Mike before he could get out of an expensive Mercedes Benz sports car he was testing driving.
The latter had a special program to ask the owners of luxury cars.
Mike asked Bravins, "What do you do?" In the video, Bravins answered without thinking: "I race cars, play golf, and caress women with big breasts.
But I don't work on weekends and major holidays." Then he added that he had a "hell of a dental program.".
Bravins's answer should be based on a rich and poor line from the famous American comedy Arthur released in 1981: "I race cars, play tennis and play women, but I have weekends, and I am my own boss." The stills of the film Arthur tell the story of Arthur Bach, a rich and young man who became addicted to alcohol.
When this video was released by Daniel Mike on TikTok, it was immediately spread on the Internet.
Several employees in Apple's operation and procurement team reported to the company the video of Mr.
Bravins making vulgar remarks.
Then, Apple launched an internal investigation specifically for this matter.
Brevens was later dismissed by the company.
He confirmed this in an interview with Bloomberg.
According to Bloomberg, this video has angered some Apple employees, who believe that the remarks made by Bravins completely violate Apple's culture of respecting and increasing women's representation.
Although the video was not released by Bravins himself, he only appeared in the video produced by others, but the comments on the video showed low style and were considered to damage Apple's image.
It is said that Apple has issued an internal document specifically for this purpose to prompt the posting of social media.
Apple told employees: "We want you to be yourself, but you should also be responsible for online posting, microblogging and other forms of online communication." "I would like to take this opportunity to sincerely apologize to those who have been offended by my wrong attempt at humor," said Mr.
According to US media, as of September 29, this video has been watched 1.3 million times, liked more than 140000 times and shared more than 1900 times on TikTok.
An aerial view of Apple Park in California, USA.
According to the Wall Street Journal, previously, Mr.
Bravins was the vice president of Apple, with a high position and a very key role.
His main job is to negotiate with suppliers to reduce the price of Apple computer parts.
During the construction of Apple Park, he also saved hundreds of millions of dollars for the company.
He has worked at Apple for 22 years.
Bravins' tremolo is in the United States