Accelerate the opening of the "second front"! TikTok to launch independent game channel

On October 27, according to media reports, TikTok will launch an independent game channel, which will be released at the "TikTok Made Me Play It" activity on November 2 at the earliest.
Earlier, some media reported that the game channel had been tested in Vietnam in May.
TikTok introduced a function that allows video creators to link to simple games.
After clicking, users can operate in the pop-up web browser.
It was mentioned on Wall Street that ByteDance has been testing the waters in the game field for many years, but it is not easy to break through the encirclement of Tencent and NetEase in the domestic game market, so ByteDance has been looking for a breakthrough in the overseas market.
According to the data of Sensor Tower, the data analysis company, during the period from June 21, 2021 to June 20, 2022, TikTok owners generated $1 billion in player spending in their mobile games, an increase of 16% over the same period.
It is understood that Assaf Sagy was appointed as TikTok's global game director last month.
Previously, this former McKinsey manager from Israel and Intel system architect worked in Snap for three years.
Sagy wrote in his post announcing his appointment last week: "TikTok and games are born for each other.
TikTok has demonstrated its unique value in helping consumers find interesting, valuable and popular things.
I look forward to working closely with all game companies around the world to make TikTok the core of their marketing strategies." According to the data of Omdia, a game analysis agency, the mobile game industry is still growing healthily.
It is estimated that the revenue generated will increase from $104 billion last year to $128 billion in 2026, exceeding the total revenue of console games and PC games.
Omdia analyst George Jijiashvil was very optimistic about TikTok's prospects in the game field.
He said: "TikTok has a lot of room for development.
Finding a game in an application is boring.
Adding a dedicated game tag to TikTok will undoubtedly improve discoverability and usage." This article is from Wall Street.
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