The TikTok shop, where TikTok sellers waited so hard, is finally coming.
According to relevant sources, TikTok Shop in America may be launched in the second week of November.
However, at the initial stage of launching, the platform may first conduct small traffic tests on local American sellers.
The cross-border business is still dominated by the semi closed loop TikTok Storefront cooperative store model.
It is understood that several enterprises have reached cooperation intentions with TikTok Shop's US business team.
In the United States, an important battlefield of cross-border e-commerce, TikTok's e-commerce pace is quite conservative, and only cooperated with Shopify in semi closed loop testing.
However, the United States is still an important blueprint in TikTok e-commerce development planning, and is also a market that many TikTok businesses are looking forward to.
Jerry, who is engaged in TikTok industry related business, disclosed to the brand factory that there is a five-year plan for ByteDance, namely the plan for 2023-2027, in which the United States occupies a very important position.
In the plan, the global GMV of TikTok e-commerce will reach $24 billion in 2023, including about $2.8 billion in the U.S.
market.
By 2024, the GMV of TikTok e-commerce in the U.S.
market will reach 21.3 billion dollars, and the goal will almost double to 41 billion dollars by 2025.
Under such ambition, we found that TikTok US cross-border stores seem to have been low-key testing.
The US market is very important in TikTok's planning.
According to relevant business personnel in TikTok industry, there is a five-year plan for ByteDance, "In the plan, the global GMV of TikTok e-commerce will reach $24 billion in 2023, including about $2.8 billion in the U.S.
market and about $6.8-87 billion in the Indonesian market.
By 2024, the global GMV of TikTok e-commerce in the U.S.
market will reach $21.3 billion, and by 2025 the target will almost double, reaching $41 billion.
In 2025, the global GMV target of TikTok e-commerce will be $100 billion, which means that the U.S.
market will account for almost half of the total." In TikTok's plan, from 2023 to 2024, TikTok e-commerce's GMV in the United States will grow rapidly from $2.8 billion to $21.3 billion, which means they have given themselves a year to capture the American market.
According to the insiders, "The semi closed loop model of TikTok US sites will remain.
By the first half of next year, cross-border businesses may also open a full closed loop.
That is to say, for some time in the future, the e-commerce model of US sites will be semi closed loop and full closed loop in parallel." It is worth mentioning that last month, some media reported that TikTok seems to be trying to establish a logistics and warehousing network in the United States to support its e-commerce business according to several new jobs recently released on TikTok's recruitment website and LinkedIn's page.
The company said in a recruitment announcement: "By providing warehousing, delivery and return services, we will help sellers improve their operational capabilities

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