Sharing of TIKTOK operation knowledge points

TikTok is becoming the most popular app in the world at present.
Till now, TIKTOK has covered more than 150 countries overseas, with 3.5 billion downloads and nearly 1 billion daily activities.
Its user activity is only second to that of Facebook and insgram, and even the average monthly stay time of users is higher than that of youtube.
And there is still great room for growth.
Its audience is not only teenagers, but also covers all ages because of its entertainment and sociability.
With huge traffic, there will be business opportunities if there is traffic.
If you can seize TikTok users, you can get a piece of this traffic pool.
Because TikTok has such an excellent performance, many cross-border e-commerce companies have planned their overseas markets in advance, hoping to improve their corporate efficiency by taking advantage of TikTok's potential, so that TikTok can help enterprises reach the target audience.
Stone will talk about some knowledge points of TIKTOK's operation today.
When we pay more attention to the brand rather than the production of TikTok operations, the content is always a topic that can't be bypassed.
High quality content can resonate with users, and naturally users are willing to pay for the content that resonates;
On the contrary, if forced and excessive marketing, users will also be disgusted.
Therefore, we should pay attention to content construction.
To actively interact with users, TikTok operations should first know the social attributes of TikTok.
In the overall brand communication process, whether good or bad, Xingtu consultants recommend actively interacting with users to improve their activity in TikTok.
To study peers and find appropriate content strategies, it is necessary to study the content published by peers, study the strengths of each other and use them for reference.
At the same time, it is necessary to brainstorm why users like the content of peers, analyze user behavior, and then develop content strategies that conform to their own brands and broadcast them.
When it comes to creating content, don't follow the crowd.
Simply following every current fashion trend may lead to traffic, but it will not establish your brand presence.
Three core elements in TikTok's operation TikTok grasps three core elements when operating videos.
First, cut into a selling point that attracts users to pay attention to your content at the first time and continuously.
Secondly, use a story or content to enrich users' knowledge and create a proprietary knowledge system.
Finally, make sure the video editing is fast and to the point.
Joining helps to transform key points and quickly establish another layer of trust and stickiness.
Create an entertainment atmosphere and sense of tension through "voiceover".
If users need to pay attention to the brand at the first time in massive video content, TikTok needs to tap social attributes during operation to create an entertainment atmosphere suitable for users to watch.
It is an unexpected way for users to operate content, but after reading it, users will be asked to 'Oh, it is so' to create content, which will continuously attract users' attention and ultimately transform users.